Host city, Greece · Nations League
Thessaloniki
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Thessaloniki have activated €6.9m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 51st among host cities assessed by Reputation League.
Season brief · 2026–27, through 4 Oct 2026
Thessaloniki: €6.9m From Football, the Highest at This Point of the Season Since 2016–17
The 2 matches hosted in Thessaloniki in the 2026–27 season through 4 Oct 2026 generated €6.9 million for the city's real economy, according to Reputation League. Thessaloniki ranks 51st among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €890,000: 676% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €1.3 million, in 2018–19. Over the full 2025–26 season, football generated €4.7 million in Thessaloniki across 5 matches.
Accommodation accounted for €3.6 million, hospitality €1.3 million, transport €1.3 million and retail €740,000. The matches drew 54,100 spectators, including 1,080 international visitors, and about 15,600 overnight stays.
Greece's 2 home matches accounted for €6.9 million. The largest single match was Greece–Germany (UEFA Nations League, 4 Oct 2026) at €3.5 million.
| Season 2026–27, through 4 Oct 2026 | €6.9 million | 2 matches |
|---|---|---|
| Season 2025–26, same date | €890,000 | |
| Previous best at this date (2018–19) | €1.3 million | |
| Season 2025–26, full season | €4.7 million | 5 matches |
| International visitors, season to date | 1,080 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 4 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
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- Versus average 2016–2025
- +300%
- Last full season, 2025–26
- €4.7m
- Average 2016–2025
- €4.0m
Economic activation per fixture: €3.5m against an average of €0.86m
Rank 101, 5 fixtures
Per season, 6 seasons
Analytics
Thessaloniki is running 337% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (6 seasons, COVID-affected seasons excluded). A usual full season closes near €3.9m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €3.4m | €0.87m |
| 2 | €6.9m | €1.6m |
Thessaloniki is accommodation-led: 52% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Thessaloniki | All host cities |
|---|---|---|
| Accommodation | 52.1% | 24.2% |
| Hospitality | 19.0% | 38.3% |
| Transport | 18.2% | 25.6% |
| Retail | 10.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure