Host city, Slovakia · Nations League
Trnava
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Trnava have activated €1.2m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 142nd among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Oct 2026
Trnava: €1.2m From Football, 61% Above the Same Date of 2023–24
The 2 matches hosted in Trnava in the 2026–27 season through 5 Oct 2026 generated €1.2 million for the city's real economy, according to Reputation League. Trnava ranks 142nd among European host cities assessed. At the same date of the 2023–24 season, the figure stood at €740,000: 61% more in 2026–27. Over the full 2023–24 season, football generated €1.6 million in Trnava across 3 matches.
Accommodation accounted for €600,000, hospitality €260,000, transport €220,000 and retail €110,000. The matches drew 15,000 spectators, including 1,800 international visitors, and about 4,890 overnight stays.
The largest single match was Ukraine–Hungary (UEFA Nations League, 5 Oct 2026) at €630,000.
| Season 2026–27, through 5 Oct 2026 | €1.2 million | 2 matches |
|---|---|---|
| Season 2023–24, same date | €740,000 | |
| Season 2023–24, full season | €1.6 million | 3 matches |
| International visitors, season to date | 1,800 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 4 Generates €63.1m in Economic Activation, Led by LondonInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- Versus average 2018–2023
- +12%
- Last full season, 2023–24
- €1.6m
- Average 2018–2023
- €1.3m
Economic activation per fixture: €0.59m against an average of €0.53m
Rank 128, 3 fixtures
Per season, 2 seasons
Analytics
Trnava is running 4% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (2 seasons, COVID-affected seasons excluded). A usual full season closes near €1.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.56m | €0.70m |
| 2 | €1.2m | €1.1m |
Trnava is accommodation-led: 50% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Trnava | All host cities |
|---|---|---|
| Accommodation | 50.4% | 24.2% |
| Hospitality | 22.0% | 38.3% |
| Transport | 18.2% | 25.6% |
| Retail | 9.4% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure