Host city, Austria · Nations League
Vienna
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 1 fixture In progress
Football fixtures hosted in Vienna have activated €6.0m in the city's real economy in the season 2026–27 to date, across 1 fixture, ranking 62nd among host cities assessed by Reputation League.
Season brief · 2026–27, through 27 Sep 2026
Vienna: €6.0m From Football, the Highest at This Point of the Season Since 2016–17
The 1 match hosted in Vienna in the 2026–27 season through 27 Sep 2026 generated €6.0 million for the city's real economy, according to Reputation League. Vienna ranks 62nd among European host cities assessed. It is the highest total at this point of any season since 2016–17; the previous best at this date was €2.2 million, in 2017–18. Over the full 2025–26 season, football generated €3.9 million in Vienna across 3 matches.
Accommodation accounted for €2.7 million, hospitality €1.4 million, transport €1.2 million and retail €690,000. The matches drew 47,000 spectators, including 940 international visitors, and about 11,100 overnight stays.
Austria's 1 home match accounted for €6.0 million. The largest single match was Austria–Kosovo (UEFA Nations League, 27 Sep 2026) at €6.0 million.
| Season 2026–27, through 27 Sep 2026 | €6.0 million | 1 match |
|---|---|---|
| Previous best at this date (2017–18) | €2.2 million | |
| Season 2025–26, full season | €3.9 million | 3 matches |
| International visitors, season to date | 940 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 27 Sep 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Vienna Records Its Best September From Football Since 2016 at €6.0mSeptember 2026
- London Accounts for 17% of €79.6m in Economic Activation in Sept. 25-28 International WindowInternational Window, 25–28 Sep
- Nations League Matchday 2 Generates €50.2m in Economic Activation, Led by ViennaInternational Window, 25–28 Sep
- Versus average 2016–2025
- +372%
- Last full season, 2025–26
- €3.9m
- Average 2016–2025
- €4.9m
Economic activation per fixture: €6.0m against an average of €1.3m
Rank 106, 3 fixtures
Per season, 7 seasons
Analytics
Vienna is running 380% ahead of its usual pace after 1 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €6.9m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €6.0m | €1.3m |
Vienna is accommodation-led: 45% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Vienna | All host cities |
|---|---|---|
| Accommodation | 45.2% | 24.2% |
| Hospitality | 23.5% | 38.3% |
| Transport | 19.9% | 25.6% |
| Retail | 11.5% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (1 fixture in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure