Host city, Germany · DFB-Pokal
Würzburg
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 1 fixture In progress
Football fixtures hosted in Würzburg have activated €0.45m in the city's real economy in the season 2026–27 to date, across 1 fixture, ranking 180th among host cities assessed by Reputation League.
Season brief · 2026–27, through 24 Aug 2026
Würzburg: €0.5m From Football, the Highest at This Point of the Season Since 2016–17
The 1 match hosted in Würzburg in the 2026–27 season through 24 Aug 2026 generated €450,000 for the city's real economy, according to Reputation League. Würzburg ranks 180th among European host cities assessed and 34th in Germany. At the same date of the 2024–25 season, the figure stood at €340,000: 33% more in 2026–27. It is the highest total at this point of any season since 2016–17. Over the full 2024–25 season, football generated €340,000 in Würzburg across 1 match.
Hospitality accounted for €240,000, transport €120,000, retail €50,000 and accommodation €40,000. The matches drew 12,100 spectators, including 112 international visitors, and about 358 overnight stays.
FC Würzburger Kickers's 1 home match accounted for €450,000. The largest single match was FC Würzburger Kickers–1. FC Köln (DFB-Pokal, 24 Aug 2026) at €450,000.
| Season 2026–27, through 24 Aug 2026 | €450,000 | 1 match |
|---|---|---|
| Season 2024–25, same date | €340,000 | |
| Season 2024–25, full season | €340,000 | 1 match |
| International visitors, season to date | 112 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 24 Aug 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Versus average 2016–2024
- +59%
- Last full season, 2024–25
- €0.34m
- Average 2016–2024
- €0.38m
Economic activation per fixture: €0.45m against an average of €0.28m
Rank 205, 1 fixture
Per season, 3 seasons, COVID-affected seasons excluded
Analytics
Würzburg is running 110% ahead of its usual pace after 1 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (3 seasons, COVID-affected seasons excluded). A usual full season closes near €0.22m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.45m | €0.22m |
Würzburg is hospitality-led: 54% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Würzburg | All host cities |
|---|---|---|
| Accommodation | 8.7% | 24.2% |
| Hospitality | 53.8% | 38.3% |
| Transport | 26.6% | 25.6% |
| Retail | 10.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (1 fixture in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure