Club, NL · Conference League
AFC Ajax
Attributed real economy activation, season 2026–27 to date, 3 fixtures In progress
AFC Ajax has activated €4.6m in the real economy in the season 2026–27 to date, across 3 fixtures, ranking 69th among clubs assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
AFC Ajax: €4.6m of Economic Activation in the 2026–27 Season
AFC Ajax generated €4.6 million in economic activation in the 2026–27 season through 5 Nov 2026, across 3 matches, according to Reputation League. It ranks 69th among European clubs assessed and 2nd among Dutch clubs. Over the full 2025–26 season, the club generated €18.5 million across 8 matches.
The 1 home match in Amsterdam generated €5.1 million for the city's real economy, with 4,670 international visitors and about 6,350 overnight stays. The largest single contribution came from AFC Ajax–Atalanta Bergamasca Calcio (UEFA Conference League, 22 Oct 2026) at €4.3 million.
| Season 2026–27, through 5 Nov 2026 | €4.6 million | 3 matches |
|---|---|---|
| Season 2025–26, full season | €18.5 million | 8 matches |
| Home matches in Amsterdam, whole-match value | €5.1 million | 1 match |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- AFC Ajax Generates €4.3m Hosting Atalanta Bergamasca CalcioEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- −39%
- Last full season, 2025–26
- €18.5m
- Average 2016–2025
- €26.3m
Economic activation per fixture: €1.5m against an average of €2.5m
Rank 57, 8 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
AFC Ajax is running 28% behind its usual pace after 3 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €29.6m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.23m | €3.2m |
| 2 | €4.5m | €4.4m |
| 3 | €4.6m | €6.4m |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (3 fixtures in 2026–27), with attribution to AFC Ajax
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure