European Nights, 20–22 Oct

AFC Ajax Generates €4.3m Hosting Atalanta Bergamasca Calcio

AFC Ajax's Conference League match against Atalanta Bergamasca Calcio on Oct. 22 generated €4.3 million in economic activation attributed to the club, as the match drew 51,700 spectators, according to Reputation League.

AFC Ajax's Conference League match against Atalanta Bergamasca Calcio on Oct. 22 generated €4.3 million for the club and €5.1 million in total, with 4,700 international visitors. Through Oct. 22, 2026, AFC Ajax had generated €4.5 million across 2 matches in the 2026-27 season, 50th of 236 clubs assessed.

Source: Reputation League, FEAF v3. Method: reputationleague.com/methodology.
Source: Reputation League, Economic Activation Platform (FEAF v3). European Nights, 20–22 Oct. Published 23.10.2026.