Club, GB · Premier League, Champions League
Manchester United
Attributed real economy activation, season 2026–27 to date, 14 fixtures In progress
Manchester United has activated €28.2m in the real economy in the season 2026–27 to date, across 14 fixtures, ranking 9th among clubs assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Manchester United: €28.2m of Economic Activation, 50% Above the Same Date of 2025–26
Manchester United generated €28.2 million in economic activation in the 2026–27 season through 8 Nov 2026, across 14 matches, according to Reputation League. It ranks 9th among European clubs assessed and 2nd among British clubs. At the same date of the 2025–26 season, the figure stood at €18.8 million: 50% more in 2026–27. Over the full 2025–26 season, the club generated €75.9 million across 39 matches.
The 7 home matches in Manchester generated €30.8 million for the city's real economy, with 36,400 international visitors and about 53,800 overnight stays. The largest single contribution came from Manchester United–AS Roma (UEFA Champions League, 3 Nov 2026) at €4.8 million.
| Season 2026–27, through 8 Nov 2026 | €28.2 million | 14 matches |
|---|---|---|
| Season 2025–26, same date | €18.8 million | |
| Season 2025–26, full season | €75.9 million | 39 matches |
| Home matches in Manchester, whole-match value | €30.8 million | 7 matches |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Clubs, host cities and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Manchester United Generates €3.7m Hosting Aston VillaWeekend, 6–8 Nov
- Manchester United Generates €4.8m Hosting AS RomaEuropean Nights, 3–5 Nov
- Manchester United Generates €2.4m Hosting AFC BournemouthWeekend, 23–26 Oct
- Como 1907-Manchester United Sets Economic Record for Como at €740,000European Nights, 20–22 Oct
- Versus average 2016–2025
- −8%
- Last full season, 2025–26
- €75.9m
- Average 2016–2025
- €112m
Economic activation per fixture: €2.0m against an average of €2.2m
Rank 15, 39 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Manchester United is running 4% behind its usual pace after 14 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €125m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.07m | €3.2m |
| 2 | €3.6m | €3.8m |
| 3 | €3.7m | €6.6m |
| 4 | €8.4m | €7.7m |
| 5 | €12.3m | €9.3m |
| 6 | €12.5m | €11.1m |
| 7 | €16.2m | €14.1m |
| 8 | €16.9m | €15.8m |
| 9 | €17.0m | €18.8m |
| 10 | €17.1m | €20.2m |
| 11 | €19.6m | €21.6m |
| 12 | €19.7m | €24.4m |
| 13 | €24.5m | €27.3m |
| 14 | €28.2m | €29.5m |
Manchester United's Champions League fixtures average 1.5× its Premier League fixtures
Average attributed economic activation per fixture by competition, season 2026–27 to date.
View data
| Competition | Per fixture | Fixtures |
|---|---|---|
| UEFA Champions League | €2.6m | 4 |
| Premier League | €1.8m | 10 |
Fixtures with the highest economic activation, 2026–27
Full club assessment
Available on request to clubs, leagues, federations and partners.
- Fixture-level assessment (14 fixtures in 2026–27), with attribution to Manchester United
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure