Economic Activation PlatformCities · calendar year 2026

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Monterrey: €97.2m in economic activation in 2026.

Activation of the real economy (accommodation, hospitality, transport and retail) from the 4 events hosted in Monterrey, all competitions, 1 Jan to 8 Nov 2026. How we measure ›

Monterrey · 2026

€97.2m
Events4
Spectators204,716
International visitors126,000
Overnight stays396,000
Rank#24 of 303Host cities worldwide

Year curve · 2026

€0€24.3m€48.6m€72.9m€97.2mJanFebMarAprMayJunJulAugSepOctNovDec2025: €02026: €97.2m

Economic activation accumulated from 1 January in Monterrey; dashed: 2025, full year. Source: Reputation League, FEAF v3.

By sector · 2026

Accommodation€78.8m · 81%
Hospitality€5.9m · 6%
Transport€8.6m · 9%
Retail€4.0m · 4%

Host cities in Mexico by month · 2026

CityJanFebMarAprMayJunJulAugSepOctNovDecYear
Mexico City Mexico152m44.0m€196m
Monterrey Mexico97.2m€97.2m
Guadalajara Mexico41.9m€41.9m

Monterrey against the other host cities of Mexico. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.

Competitions · 2026

World Cup€97.2m · 4 events

Events that activated the most · 2026

29 Jun 2026Netherlands – Morocco
World Cup
€28.2m
20 Jun 2026Tunisia – Japan
World Cup
€23.0m
24 Jun 2026South Africa – South Korea
World Cup
€23.0m
14 Jun 2026Sweden – Tunisia
World Cup
€22.9m

Latest events in Monterrey · 2026

DateEventCompetitionSpectatorsIntl visitorsEconomic activation
29 Jun 2026Netherlands – MoroccoWorld Cup51,24335,200€28.2m
24 Jun 2026South Africa – South KoreaWorld Cup51,24330,500€23.0m
20 Jun 2026Tunisia – JapanWorld Cup51,24330,500€23.0m
14 Jun 2026Sweden – TunisiaWorld Cup50,98730,300€22.9m

Calendar year

This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.

Season profile of Monterrey

City Account

Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.

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