Weekend, 30 Oct – 2 Nov

Liverpool Posts Its Best Start Since 2016 at €21.2m, 30% Above the 2025-26 Mark

Liverpool generated €21.2 million in economic activation in its first 12 matches of the 2026-27 season, 30% more than its previous best start, in 2025-26, according to Reputation League.

QuotableLiverpool's first 12 matches generated €21.2 million, its best start since 2016.

The previous best after 12 matches was €16.3 million, in 2025-26, and the club's average at this stage across 8 seasons since 2016 was €14.7 million.

The 12th match of the season was Liverpool-Arsenal on Nov. 1, 2026.

Source: Reputation League, FEAF v3. Method: reputationleague.com/methodology.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 30 Oct – 2 Nov. Published 03.11.2026.