Weekend, 23–26 Oct

Madrid Moves Ahead of Atlanta to 7th Among Host Cities in 2026

Football events hosted in Madrid generated €203.7 million in economic activation in 2026 through Oct. 26, 2026, ahead of Atlanta at €200.4 million, according to Reputation League estimates.

Madrid added €4.0 million in the events played over the Oct. 23-26 weekend. It ranked 7th of 297 host cities assessed in 2026, up from 8th.

Source: Reputation League, FEAF v3. Method: reputationleague.com/methodology.
Source: Reputation League, Economic Activation Platform (FEAF v3). Weekend, 23–26 Oct. Published 27.10.2026.