Host city, France · Ligue 1
Brest
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Brest have activated €2.4m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 113th among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Brest: €2.4m of Economic Activation From Football in 2026–27
The 5 matches hosted in Brest in the 2026–27 season through 8 Nov 2026 generated €2.4 million for the city's real economy, according to Reputation League. Brest ranks 113th among European host cities assessed and 15th in France. Over the full 2025–26 season, football generated €8.7 million in Brest across 17 matches.
Hospitality accounted for €1.3 million, transport €670,000, retail €270,000 and accommodation €210,000. The matches drew 68,800 spectators, including 974 international visitors, and about 2,260 overnight stays.
Stade Brestois 29's 5 home matches accounted for €2.4 million. The largest single match was Stade Brestois 29–Paris Saint-Germain (Ligue 1, 13 Sep 2026) at €560,000.
| Season 2026–27, through 8 Nov 2026 | €2.4 million | 5 matches |
|---|---|---|
| Season 2025–26, full season | €8.7 million | 17 matches |
| International visitors, season to date | 974 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Paris Accounts for 34% of Ligue 1 Matchday 10's €8.8mWeekend, 6–8 Nov
- Ligue 1 Matchday 8 Generates €12.1m in Economic Activation, 26% Above 2026-27 AverageWeekend, 23–26 Oct
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- Ligue 1 Matchday 6 Ranks 3rd of 9 Rounds in the 2026-27 Season at €10.0mWeekend, 9–12 Oct
- Versus average 2021–2025
- +0%
- Last full season, 2025–26
- €8.7m
- Average 2021–2025
- €9.6m
Economic activation per fixture: €0.49m against an average of €0.49m
Rank 83, 17 fixtures
Per season, 5 seasons, COVID-affected seasons excluded
Analytics
Brest is in line with its usual pace after 5 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €10.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.48m | €0.53m |
| 2 | €1.0m | €1.0m |
| 3 | €1.5m | €1.5m |
| 4 | €1.9m | €2.0m |
| 5 | €2.4m | €2.4m |
Brest is hospitality-led: 53% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Brest | All host cities |
|---|---|---|
| Accommodation | 8.5% | 24.2% |
| Hospitality | 52.8% | 38.3% |
| Transport | 27.5% | 25.6% |
| Retail | 11.2% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure