Host city, Romania · Nations League, Europa League
Bucharest
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 3 fixtures In progress
Football fixtures hosted in Bucharest have activated €4.2m in the city's real economy in the season 2026–27 to date, across 3 fixtures, ranking 79th among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
Bucharest: €4.2m From Football, the Highest at This Point of the Season Since 2016–17
The 3 matches hosted in Bucharest in the 2026–27 season through 5 Nov 2026 generated €4.2 million for the city's real economy, according to Reputation League. Bucharest ranks 79th among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €1.7 million: 140% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €2.0 million, in 2022–23. Over the full 2025–26 season, football generated €3.4 million in Bucharest across 4 matches.
Accommodation accounted for €1.7 million, hospitality €1.0 million, transport €910,000 and retail €530,000. The matches drew 51,900 spectators, including 1,030 international visitors, and about 13,700 overnight stays.
Romania's 1 home match accounted for €4.1 million and Hapoel Be'er Sheva's 2 for €80,000. The largest single match was Romania–Sweden (UEFA Nations League, 5 Oct 2026) at €4.1 million.
| Season 2026–27, through 5 Nov 2026 | €4.2 million | 3 matches |
|---|---|---|
| Season 2025–26, same date | €1.7 million | |
| Previous best at this date (2022–23) | €2.0 million | |
| Season 2025–26, full season | €3.4 million | 4 matches |
| International visitors, season to date | 1,030 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Sport Lisboa e Benfica European Nights in Lisbon Average €3.72m, 156% Above the Europa League AverageEuropean Nights, 3–5 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 4 Generates €63.1m in Economic Activation, Led by LondonInternational Window, 2–5 Oct
- Europa League Matchday 1 Generates €28.9m in Economic Activation, Led by MilanEuropean Nights, 15–17 Sep
- Europa League Accounts for 71% of €40.6m in Economic Activation on Sept. 15-17 European NightsEuropean Nights, 15–17 Sep
- Versus average 2016–2025
- +35%
- Last full season, 2025–26
- €3.4m
- Average 2016–2025
- €4.1m
Economic activation per fixture: €1.4m against an average of €1.0m
Rank 107, 4 fixtures
Per season, 5 seasons
Analytics
Bucharest is running 80% ahead of its usual pace after 3 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €4.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.03m | €0.82m |
| 2 | €4.1m | €1.6m |
| 3 | €4.2m | €2.3m |
Bucharest is accommodation-led: 41% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Bucharest | All host cities |
|---|---|---|
| Accommodation | 41.4% | 24.2% |
| Hospitality | 24.0% | 38.3% |
| Transport | 21.9% | 25.6% |
| Retail | 12.8% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (3 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure