Host city, Slovenia · Europa League
Celje
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Celje have activated €0.30m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 192nd among host cities assessed by Reputation League.
Season brief · 2026–27, through 22 Oct 2026
Celje: €0.3m of Economic Activation From Football in 2026–27
The 2 matches hosted in Celje in the 2026–27 season through 22 Oct 2026 generated €300,000 for the city's real economy, according to Reputation League. Celje ranks 192nd among European host cities assessed. Over the full 2025–26 season, football generated €1.3 million in Celje across 5 matches.
Hospitality accounted for €170,000, transport €70,000, retail €40,000 and accommodation €30,000. The matches drew 8,310 spectators, including 134 international visitors, and about 228 overnight stays.
NK Celje's 2 home matches accounted for €300,000. The largest single match was NK Celje–Omonia (UEFA Europa League, 15 Oct 2026) at €150,000.
| Season 2026–27, through 22 Oct 2026 | €300,000 | 2 matches |
|---|---|---|
| Season 2025–26, full season | €1.3 million | 5 matches |
| International visitors, season to date | 134 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 22 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Europa League Matchday 3 Generates €18.5m in Economic Activation, Led by GlasgowEuropean Nights, 20–22 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Europa League Matchday 2 Generates €23.5m in Economic Activation, Led by MarseilleEuropean Nights, 13–15 Oct
- Versus average 2024–2025
- −40%
- Last full season, 2025–26
- €1.3m
- Average 2024–2025
- €1.4m
Economic activation per fixture: €0.15m against an average of €0.25m
Rank 137, 5 fixtures
Per season, 2 seasons
Analytics
Celje is running 31% behind its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (2 seasons, COVID-affected seasons excluded). A usual full season closes near €1.0m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.15m | €0.20m |
| 2 | €0.30m | €0.44m |
Celje is hospitality-led: 56% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Celje | All host cities |
|---|---|---|
| Accommodation | 9.0% | 24.2% |
| Hospitality | 55.6% | 38.3% |
| Transport | 22.2% | 25.6% |
| Retail | 13.1% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure