Host city, Germany · Bundesliga, DFB-Pokal
Hamburg
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Hamburg have activated €15.9m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 17th among host cities assessed by Reputation League.
Season brief · 2026–27, through 6 Nov 2026
Hamburg: €15.9m of Economic Activation From Football in 2026–27
The 6 matches hosted in Hamburg in the 2026–27 season through 6 Nov 2026 generated €15.9 million for the city's real economy, according to Reputation League. Hamburg ranks 17th among European host cities assessed and 4th in Germany. Over the full 2025–26 season, football generated €70.5 million in Hamburg across 37 matches.
Hospitality accounted for €6.5 million, transport €4.4 million, accommodation €3.2 million and retail €1.8 million. The matches drew 330,900 spectators, including 13,600 international visitors, and about 24,100 overnight stays.
Hamburger SV's 5 home matches accounted for €14.2 million and Hamburg-Eimsbütteler Ballspiel-Club von 1911's 1 for €1.8 million. The largest single match was Hamburger SV–Eintracht Frankfurt (DFB-Pokal, 27 Oct 2026) at €3.3 million.
| Season 2026–27, through 6 Nov 2026 | €15.9 million | 6 matches |
|---|---|---|
| Season 2025–26, full season | €70.5 million | 37 matches |
| International visitors, season to date | 13,600 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Borussia Dortmund's Dortmund Matches Reach €21.0m, the Most of Any Bundesliga ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- DFB-Pokal Accounts for 64% of €38.3m in Economic Activation in Oct. 27-29 Midweek RoundMidweek Round, 27–29 Oct
- Hamburg Passes Its 2025 Total From Football Before the End of 2026, at €48.9mMidweek Round, 27–29 Oct
- DFB-Pokal Round of 32 Generates €24.6m in Economic Activation, Led by MunichMidweek Round, 27–29 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Versus average 2016–2025
- +40%
- Last full season, 2025–26
- €70.5m
- Average 2016–2025
- €29.0m
Economic activation per fixture: €2.7m against an average of €1.9m
Rank 16, 37 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Hamburg is running 41% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €33.2m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.8m | €1.6m |
| 2 | €4.4m | €3.5m |
| 3 | €7.0m | €6.1m |
| 4 | €9.8m | €8.5m |
| 5 | €13.1m | €9.3m |
| 6 | €15.9m | €11.3m |
Hamburg's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Hamburg | All host cities |
|---|---|---|
| Accommodation | 20.0% | 24.2% |
| Hospitality | 41.0% | 38.3% |
| Transport | 27.5% | 25.6% |
| Retail | 11.5% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure