Host city, Slovenia · Nations League
Ljubljana
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Ljubljana have activated €2.1m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 119th among host cities assessed by Reputation League.
Season brief · 2026–27, through 29 Sep 2026
Ljubljana: €2.1m of Economic Activation From Football in 2026–27
The 2 matches hosted in Ljubljana in the 2026–27 season through 29 Sep 2026 generated €2.1 million for the city's real economy, according to Reputation League. Ljubljana ranks 119th among European host cities assessed. Over the full 2024–25 season, football generated €1.3 million in Ljubljana across 4 matches.
Accommodation accounted for €840,000, hospitality €540,000, transport €470,000 and retail €270,000. The matches drew 22,400 spectators, including 449 international visitors, and about 5,640 overnight stays.
Slovenia's 2 home matches accounted for €2.1 million. The largest single match was Slovenia–Scotland (UEFA Nations League, 26 Sep 2026) at €1.2 million.
| Season 2026–27, through 29 Sep 2026 | €2.1 million | 2 matches |
|---|---|---|
| Season 2024–25, full season | €1.3 million | 4 matches |
| International visitors, season to date | 449 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 29 Sep 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Two Matches Account for 39% of €43.0m in Economic Activation in Sept. 29-Oct. 1 International WindowInternational Window, 29 Sep – 1 Oct
- London Accounts for 17% of €79.6m in Economic Activation in Sept. 25-28 International WindowInternational Window, 25–28 Sep
- Nations League Matchday 2 Generates €50.2m in Economic Activation, Led by ViennaInternational Window, 25–28 Sep
- Nations League Matchday 1 Generates €63.9m in Economic Activation, Led by LondonInternational Window, 25–28 Sep
- Versus average 2023–2024
- +312%
- Last full season, 2024–25
- €1.3m
- Average 2023–2024
- €0.90m
Economic activation per fixture: €1.1m against an average of €0.26m
Rank 135, 4 fixtures
Per season, 2 seasons
Analytics
Ljubljana is running 436% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (2 seasons, COVID-affected seasons excluded). A usual full season closes near €0.60m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.2m | €0.25m |
| 2 | €2.1m | €0.40m |
Ljubljana is accommodation-led: 40% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Ljubljana | All host cities |
|---|---|---|
| Accommodation | 39.5% | 24.2% |
| Hospitality | 25.3% | 38.3% |
| Transport | 22.3% | 25.6% |
| Retail | 12.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure