Host city, Spain · LaLiga
Málaga
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Málaga have activated €5.7m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 68th among host cities assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Málaga: €5.7m From Football, the Highest at This Point of the Season Since 2016–17
The 6 matches hosted in Málaga in the 2026–27 season through 7 Nov 2026 generated €5.7 million for the city's real economy, according to Reputation League. Málaga ranks 68th among European host cities assessed and 8th in Spain. At the same date of the 2025–26 season, the figure stood at €30,000: 20433% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €3.8 million, in 2016–17. Over the full 2025–26 season, football generated €30,000 in Málaga across 1 match.
Hospitality accounted for €2.5 million, transport €1.4 million, accommodation €1.1 million and retail €600,000. The matches drew 172,200 spectators, including 3,530 international visitors, and about 8,070 overnight stays.
Málaga CF's 6 home matches accounted for €5.7 million. The largest single match was Málaga CF–RC Deportivo de La Coruña (LaLiga, 24 Aug 2026) at €1.0 million.
| Season 2026–27, through 7 Nov 2026 | €5.7 million | 6 matches |
|---|---|---|
| Season 2025–26, same date | €30,000 | |
| Previous best at this date (2016–17) | €3.8 million | |
| Season 2025–26, full season | €30,000 | 1 match |
| International visitors, season to date | 3,530 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Club Atlético de Madrid's Madrid Matches Reach €23.2m, the Most of Any LaLiga ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- LaLiga Matches Average €1.39m in Their Host Cities, 17% More Than at the Same Date of 2025-26Weekend, 16–19 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- LaLiga Matches Average €1.40m, 17% More Than at the Same Date of 2025-26Weekend, 9–12 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- Versus average 2016–2025
- +52%
- Last full season, 2025–26
- €0.03m
- Average 2016–2025
- €5.5m
Economic activation per fixture: €0.94m against an average of €0.62m
Rank 338, 1 fixture
Per season, 5 seasons
Analytics
Málaga is running 40% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (5 seasons, COVID-affected seasons excluded). A usual full season closes near €13.0m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.0m | €0.42m |
| 2 | €2.0m | €1.3m |
| 3 | €2.9m | €2.1m |
| 4 | €3.8m | €2.8m |
| 5 | €4.8m | €3.4m |
| 6 | €5.7m | €4.1m |
Málaga is hospitality-led: 44% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Málaga | All host cities |
|---|---|---|
| Accommodation | 19.7% | 24.2% |
| Hospitality | 44.2% | 38.3% |
| Transport | 25.4% | 25.6% |
| Retail | 10.7% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure