Host city, England · Premier League, Champions League
Manchester
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 14 fixtures In progress
Football fixtures hosted in Manchester have activated €55.2m in the city's real economy in the season 2026–27 to date, across 14 fixtures, ranking 4th among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Manchester: €55.2m From Football, 33% Above the Same Date of 2025–26
The 14 matches hosted in Manchester in the 2026–27 season through 8 Nov 2026 generated €55.2 million for the city's real economy, according to Reputation League. Manchester ranks 4th among European host cities assessed and 2nd in England. At the same date of the 2025–26 season, the figure stood at €41.5 million: 33% more in 2026–27. Over the full 2025–26 season, football generated €160 million in Manchester across 47 matches.
Hospitality accounted for €19.7 million, transport €15.1 million, accommodation €13.7 million and retail €6.7 million. The matches drew 906,000 spectators, including 65,700 international visitors, and about 95,800 overnight stays.
Manchester United's 7 home matches accounted for €30.8 million and Manchester City's 7 for €24.4 million. The largest single match was Manchester United–AS Roma (UEFA Champions League, 3 Nov 2026) at €6.2 million.
| Season 2026–27, through 8 Nov 2026 | €55.2 million | 14 matches |
|---|---|---|
| Season 2025–26, same date | €41.5 million | |
| Season 2025–26, full season | €160 million | 47 matches |
| International visitors, season to date | 65,700 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 37% of Premier League Matchday 10's €20.7mWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Manchester United Moves to the Top of Manchester's Football EconomyEuropean Nights, 3–5 Nov
- London Accounts for 40% of Premier League Matchday 9's €21.8mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Versus average 2016–2025
- +6%
- Last full season, 2025–26
- €160m
- Average 2016–2025
- €191m
Economic activation per fixture: €3.9m against an average of €3.7m
Rank 4, 47 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Manchester is running 6% ahead of its usual pace after 14 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €207m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €3.2m | €3.8m |
| 2 | €7.0m | €6.7m |
| 3 | €10.2m | €10.5m |
| 4 | €15.9m | €13.7m |
| 5 | €20.1m | €17.2m |
| 6 | €23.4m | €20.6m |
| 7 | €27.6m | €24.6m |
| 8 | €32.7m | €28.6m |
| 9 | €36.0m | €32.6m |
| 10 | €38.9m | €36.1m |
| 11 | €41.7m | €39.8m |
| 12 | €45.0m | €44.0m |
| 13 | €51.2m | €47.8m |
| 14 | €55.2m | €52.0m |
Manchester's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Manchester | All host cities |
|---|---|---|
| Accommodation | 24.9% | 24.2% |
| Hospitality | 35.7% | 38.3% |
| Transport | 27.3% | 25.6% |
| Retail | 12.1% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (14 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure