Host city, Italy · Serie A, Champions League, Europa League

Milan

2Rank

€76.8m

Whole-event economic activation of fixtures hosted, season 2026–27 to date, 15 fixtures In progress

Football fixtures hosted in Milan have activated €76.8m in the city's real economy in the season 2026–27 to date, across 15 fixtures, ranking 2nd among host cities assessed by Reputation League.

Season brief · 2026–27, through 8 Nov 2026

Milan: €76.8m From Football, 12% Above the Same Date of 2025–26

The 15 matches hosted in Milan in the 2026–27 season through 8 Nov 2026 generated €76.8 million for the city's real economy, according to Reputation League. Milan ranks 2nd among European host cities assessed and 1st in Italy. At the same date of the 2025–26 season, the figure stood at €68.2 million: 12% more in 2026–27. Over the full 2025–26 season, football generated €226 million in Milan across 48 matches.

Hospitality accounted for €26.7 million, transport €20.7 million, accommodation €20.3 million and retail €9.1 million. The matches drew 1,089,000 spectators, including 82,500 international visitors, and about 118,600 overnight stays.

FC Internazionale Milano's 8 home matches accounted for €41.3 million and AC Milan's 7 for €35.4 million. The largest single match was AC Milan–Sport Lisboa e Benfica (UEFA Europa League, 16 Sep 2026) at €6.7 million.

Season 2026–27, through 8 Nov 2026	€76.8 million	15 matches
Season 2025–26, same date	€68.2 million
Season 2025–26, full season	€226 million	48 matches
International visitors, season to date	82,500

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.

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Latest signals

FC Internazionale Milano's Milan Matches Reach €28.3m, the Most of Any Serie A ClubWeekend, 6–8 Nov
Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
Milan Moves Ahead of Mexico City to 10th Among Host Cities in 2026Weekend, 6–8 Nov
Sport Lisboa e Benfica European Nights in Lisbon Average €3.72m, 156% Above the Europa League AverageEuropean Nights, 3–5 Nov
Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
AC Milan Moves to the Top of Serie A With €24.9m Generated in Milan as Serie A Matchday 10 Generates €12.9mWeekend, 30 Oct – 2 Nov

Versus average 2016–2025: +28%
Last full season, 2025–26: €226m
Average 2016–2025: €199m

Analytics

Milan is running 31% ahead of its usual pace after 15 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €274m.

This season Usual pace (2016–2025 average) Range 2016–2025

Source: Reputation League, FEAF v3.

View data

Fixture	This season	Usual pace
1	€4.5m	€3.3m
2	€9.2m	€6.7m
3	€14.2m	€10.2m
4	€18.7m	€14.1m
5	€25.3m	€18.4m
6	€30.0m	€21.8m
7	€34.6m	€24.9m
8	€41.1m	€28.6m
9	€45.9m	€32.7m
10	€52.5m	€36.6m
11	€57.0m	€40.8m
12	€61.7m	€44.6m
13	€67.7m	€48.9m
14	€71.6m	€52.8m
15	€76.8m	€58.5m

Milan's economic activation follows the mix of all host cities

Share of real economy activation by sector, season 2026–27 to date.

AccommodationHospitalityTransportRetail

Milan

26%35%27%12%

All host cities

24%38%26%12%

Source: Reputation League, FEAF v3.

View data

Sector	Milan	All host cities
Accommodation	26.4%	24.2%
Hospitality	34.8%	38.3%
Transport	26.9%	25.6%
Retail	11.9%	11.9%

Fixtures with the highest economic activation, 2026–27

Full city report

Available on request to host cities, regional authorities and tourism bodies.

Fixture-level assessment (15 fixtures in 2026–27)
Breakdown by competition and by sector: accommodation, hospitality, transport, retail
Historical series since 2016 and peer benchmarking
Sources, inputs and confidence level for each figure

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