Host city, Germany · Bundesliga, Champions League, Nations League, DFB-Pokal

Munich

5Rank
€48.2m

Whole-event economic activation of fixtures hosted, season 2026–27 to date, 9 fixtures In progress

Football fixtures hosted in Munich have activated €48.2m in the city's real economy in the season 2026–27 to date, across 9 fixtures, ranking 5th among host cities assessed by Reputation League.

Season brief · 2026–27, through 31 Oct 2026

Munich: €48.2m From Football, the Highest at This Point of the Season Since 2016–17

The 9 matches hosted in Munich in the 2026–27 season through 31 Oct 2026 generated €48.2 million for the city's real economy, according to Reputation League. Munich ranks 5th among European host cities assessed and 1st in Germany. At the same date of the 2025–26 season, the figure stood at €31.7 million: 52% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €41.3 million, in 2022–23. Over the full 2025–26 season, football generated €134 million in Munich across 25 matches.

Hospitality accounted for €16.3 million, transport €13.2 million, accommodation €12.5 million and retail €6.2 million. The matches drew 608,100 spectators, including 41,900 international visitors, and about 81,800 overnight stays.

FC Bayern München's 7 home matches accounted for €37.1 million, Germany's 1 for €10.5 million and TSV 1860 München's 1 for €590,000. The largest single match was Germany–Serbia (UEFA Nations League, 1 Oct 2026) at €10.5 million.

Season 2026–27, through 31 Oct 2026€48.2 million9 matches
Season 2025–26, same date€31.7 million
Previous best at this date (2022–23)€41.3 million
Season 2025–26, full season€134 million25 matches
International visitors, season to date41,900

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 31 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.

Latest signals

Versus average 2016–2025
+9%

Economic activation per fixture: €5.4m against an average of €4.9m

Last full season, 2025–26
€134m

Rank 6, 25 fixtures

Average 2016–2025
€120m

Per season, 8 seasons, COVID-affected seasons excluded

Analytics

Munich is running 23% ahead of its usual pace after 9 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €144m.

This season Usual pace (2016–2025 average) Range 2016–2025
€0€50m€100m€150m€200m1102026fixtures€48.2musual €39.0mFixture 1: €0.59m this season · usual pace €2.0mFixture 2: €5.4m this season · usual pace €6.3mFixture 3: €11.7m this season · usual pace €11.3mFixture 4: €16.1m this season · usual pace €15.4mFixture 5: €26.6m this season · usual pace €20.0mFixture 6: €31.2m this season · usual pace €24.7mFixture 7: €38.1m this season · usual pace €29.7mFixture 8: €43.3m this season · usual pace €34.6mFixture 9: €48.2m this season · usual pace €39.0m
Source: Reputation League, FEAF v3.
View data
FixtureThis seasonUsual pace
1€0.59m€2.0m
2€5.4m€6.3m
3€11.7m€11.3m
4€16.1m€15.4m
5€26.6m€20.0m
6€31.2m€24.7m
7€38.1m€29.7m
8€43.3m€34.6m
9€48.2m€39.0m

Munich's economic activation follows the mix of all host cities

Share of real economy activation by sector, season 2026–27 to date.

AccommodationHospitalityTransportRetail
Munich
26%34%27%13%
All host cities
24%38%26%12%
Source: Reputation League, FEAF v3.
View data
SectorMunichAll host cities
Accommodation26.0%24.2%
Hospitality33.8%38.3%
Transport27.3%25.6%
Retail12.9%11.9%

Fixtures with the highest economic activation, 2026–27

  1. Germany – SerbiaNations League Munich, 1 Oct 2026€10.5m
  2. FC Bayern München – ArsenalChampions League Munich, 21 Oct 2026€6.9m
  3. FC Bayern München – FK Bodø/GlimtChampions League Munich, 10 Sep 2026€6.3m

Full city report

Available on request to host cities, regional authorities and tourism bodies.

  • Fixture-level assessment (9 fixtures in 2026–27)
  • Breakdown by competition and by sector: accommodation, hospitality, transport, retail
  • Historical series since 2016 and peer benchmarking
  • Sources, inputs and confidence level for each figure
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