Host city, Germany · Bundesliga, Champions League, Nations League, DFB-Pokal
Munich
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 9 fixtures In progress
Football fixtures hosted in Munich have activated €48.2m in the city's real economy in the season 2026–27 to date, across 9 fixtures, ranking 5th among host cities assessed by Reputation League.
Season brief · 2026–27, through 31 Oct 2026
Munich: €48.2m From Football, the Highest at This Point of the Season Since 2016–17
The 9 matches hosted in Munich in the 2026–27 season through 31 Oct 2026 generated €48.2 million for the city's real economy, according to Reputation League. Munich ranks 5th among European host cities assessed and 1st in Germany. At the same date of the 2025–26 season, the figure stood at €31.7 million: 52% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €41.3 million, in 2022–23. Over the full 2025–26 season, football generated €134 million in Munich across 25 matches.
Hospitality accounted for €16.3 million, transport €13.2 million, accommodation €12.5 million and retail €6.2 million. The matches drew 608,100 spectators, including 41,900 international visitors, and about 81,800 overnight stays.
FC Bayern München's 7 home matches accounted for €37.1 million, Germany's 1 for €10.5 million and TSV 1860 München's 1 for €590,000. The largest single match was Germany–Serbia (UEFA Nations League, 1 Oct 2026) at €10.5 million.
| Season 2026–27, through 31 Oct 2026 | €48.2 million | 9 matches |
|---|---|---|
| Season 2025–26, same date | €31.7 million | |
| Previous best at this date (2022–23) | €41.3 million | |
| Season 2025–26, full season | €134 million | 25 matches |
| International visitors, season to date | 41,900 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 31 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- FC Bayern München Moves to the Top of Bundesliga With €18.8m Generated in MunichWeekend, 30 Oct – 2 Nov
- Munich Records Its Best October From Football Since 2016 at €32.1mOctober 2026
- DFB-Pokal Accounts for 64% of €38.3m in Economic Activation in Oct. 27-29 Midweek RoundMidweek Round, 27–29 Oct
- DFB-Pokal Round of 32 Generates €24.6m in Economic Activation, Led by MunichMidweek Round, 27–29 Oct
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- +9%
- Last full season, 2025–26
- €134m
- Average 2016–2025
- €120m
Economic activation per fixture: €5.4m against an average of €4.9m
Rank 6, 25 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Munich is running 23% ahead of its usual pace after 9 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €144m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.59m | €2.0m |
| 2 | €5.4m | €6.3m |
| 3 | €11.7m | €11.3m |
| 4 | €16.1m | €15.4m |
| 5 | €26.6m | €20.0m |
| 6 | €31.2m | €24.7m |
| 7 | €38.1m | €29.7m |
| 8 | €43.3m | €34.6m |
| 9 | €48.2m | €39.0m |
Munich's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Munich | All host cities |
|---|---|---|
| Accommodation | 26.0% | 24.2% |
| Hospitality | 33.8% | 38.3% |
| Transport | 27.3% | 25.6% |
| Retail | 12.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (9 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure