Host city, Greece · Europa League
Piraeus
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Piraeus have activated €3.6m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 84th among host cities assessed by Reputation League.
Season brief · 2026–27, through 22 Oct 2026
Piraeus: €3.6m From Football, the Highest at This Point of the Season Since 2016–17
The 2 matches hosted in Piraeus in the 2026–27 season through 22 Oct 2026 generated €3.6 million for the city's real economy, according to Reputation League. Piraeus ranks 84th among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €1.8 million: 104% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €2.4 million, in 2022–23. Over the full 2025–26 season, football generated €9.5 million in Piraeus across 5 matches.
Hospitality accounted for €1.5 million, accommodation €870,000, transport €820,000 and retail €440,000. The matches drew 62,500 spectators, including 3,030 international visitors, and about 4,560 overnight stays.
Olympiacos FC's 2 home matches accounted for €3.6 million. The largest single match was Olympiacos FC–AC Sparta Praha (UEFA Europa League, 22 Oct 2026) at €1.9 million.
| Season 2026–27, through 22 Oct 2026 | €3.6 million | 2 matches |
|---|---|---|
| Season 2025–26, same date | €1.8 million | |
| Previous best at this date (2022–23) | €2.4 million | |
| Season 2025–26, full season | €9.5 million | 5 matches |
| International visitors, season to date | 3,030 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 22 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
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- Versus average 2016–2025
- +7%
- Last full season, 2025–26
- €9.5m
- Average 2016–2025
- €7.5m
Economic activation per fixture: €1.8m against an average of €1.7m
Rank 78, 5 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Piraeus is running 16% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €8.6m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.7m | €1.5m |
| 2 | €3.6m | €3.1m |
Piraeus's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Piraeus | All host cities |
|---|---|---|
| Accommodation | 24.2% | 24.2% |
| Hospitality | 40.6% | 38.3% |
| Transport | 22.8% | 25.6% |
| Retail | 12.4% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure