Host city, Czech Republic · Europa League
Plzeň
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Plzeň have activated €0.70m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 163rd among host cities assessed by Reputation League.
Season brief · 2026–27, through 22 Oct 2026
Plzeň: €0.7m From Football, 64% Above the Same Date of 2025–26
The 2 matches hosted in Plzeň in the 2026–27 season through 22 Oct 2026 generated €700,000 for the city's real economy, according to Reputation League. Plzeň ranks 163rd among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €430,000: 64% more in 2026–27. Over the full 2025–26 season, football generated €2.2 million in Plzeň across 5 matches.
Hospitality accounted for €370,000, transport €170,000, retail €100,000 and accommodation €70,000. The matches drew 18,400 spectators, including 482 international visitors, and about 752 overnight stays.
FC Viktoria Plzeň's 2 home matches accounted for €700,000. The largest single match was FC Viktoria Plzeň–Levski Sofia (UEFA Europa League, 22 Oct 2026) at €390,000.
| Season 2026–27, through 22 Oct 2026 | €700,000 | 2 matches |
|---|---|---|
| Season 2025–26, same date | €430,000 | |
| Season 2025–26, full season | €2.2 million | 5 matches |
| International visitors, season to date | 482 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 22 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Europa League Matchday 3 Generates €18.5m in Economic Activation, Led by GlasgowEuropean Nights, 20–22 Oct
- Europa League Matchday 1 Generates €28.9m in Economic Activation, Led by MilanEuropean Nights, 15–17 Sep
- Europa League Accounts for 71% of €40.6m in Economic Activation on Sept. 15-17 European NightsEuropean Nights, 15–17 Sep
- Versus average 2016–2025
- −20%
- Last full season, 2025–26
- €2.2m
- Average 2016–2025
- €1.9m
Economic activation per fixture: €0.35m against an average of €0.44m
Rank 118, 5 fixtures
Per season, 7 seasons
Analytics
Plzeň is running 18% behind its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €2.2m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.31m | €0.42m |
| 2 | €0.70m | €0.85m |
Plzeň is hospitality-led: 53% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Plzeň | All host cities |
|---|---|---|
| Accommodation | 9.8% | 24.2% |
| Hospitality | 52.6% | 38.3% |
| Transport | 23.9% | 25.6% |
| Retail | 13.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure