Host city, Poland · Europa League
Poznań
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Poznań have activated €2.9m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 100th among host cities assessed by Reputation League.
Season brief · 2026–27, through 22 Oct 2026
Poznań: €2.9m From Football, 235% Above the Same Date of 2025–26
The 2 matches hosted in Poznań in the 2026–27 season through 22 Oct 2026 generated €2.9 million for the city's real economy, according to Reputation League. Poznań ranks 100th among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €870,000: 235% more in 2026–27. Over the full 2025–26 season, football generated €4.8 million in Poznań across 5 matches.
Hospitality accounted for €1.4 million, transport €720,000, accommodation €410,000 and retail €400,000. The matches drew 74,700 spectators, including 2,520 international visitors, and about 4,600 overnight stays.
Lech Poznań's 2 home matches accounted for €2.9 million. The largest single match was Lech Poznań–Bayer 04 Leverkusen (UEFA Europa League, 15 Oct 2026) at €1.6 million.
| Season 2026–27, through 22 Oct 2026 | €2.9 million | 2 matches |
|---|---|---|
| Season 2025–26, same date | €870,000 | |
| Season 2025–26, full season | €4.8 million | 5 matches |
| International visitors, season to date | 2,520 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 22 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Europa League Matchday 3 Generates €18.5m in Economic Activation, Led by GlasgowEuropean Nights, 20–22 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Europa League Matchday 2 Generates €23.5m in Economic Activation, Led by MarseilleEuropean Nights, 13–15 Oct
- Versus average 2022–2025
- +27%
- Last full season, 2025–26
- €4.8m
- Average 2022–2025
- €6.3m
Economic activation per fixture: €1.5m against an average of €1.1m
Rank 100, 5 fixtures
Per season, 2 seasons
Analytics
Poznań is running 108% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (2 seasons, COVID-affected seasons excluded). A usual full season closes near €5.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.6m | €0.78m |
| 2 | €2.9m | €1.4m |
Poznań is hospitality-led: 47% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Poznań | All host cities |
|---|---|---|
| Accommodation | 14.1% | 24.2% |
| Hospitality | 47.5% | 38.3% |
| Transport | 24.6% | 25.6% |
| Retail | 13.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure