Host city, Czech Republic · Nations League, Champions League, Europa League
Prague
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Prague have activated €7.5m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 49th among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
Prague: €7.5m From Football, the Highest at This Point of the Season Since 2016–17
The 6 matches hosted in Prague in the 2026–27 season through 5 Nov 2026 generated €7.5 million for the city's real economy, according to Reputation League. Prague ranks 49th among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €2.8 million: 168% more in 2026–27. It is the highest total at this point of any season since 2016–17. Over the full 2025–26 season, football generated €7.5 million in Prague across 8 matches.
Accommodation accounted for €2.5 million, hospitality €2.5 million, transport €1.6 million and retail €920,000. The matches drew 106,600 spectators, including 3,210 international visitors, and about 13,500 overnight stays.
Czech Republic's 2 home matches accounted for €3.9 million, SK Slavia Praha's 2 for €1.9 million and AC Sparta Praha's 2 for €1.7 million. The largest single match was Czech Republic–England (UEFA Nations League, 29 Sep 2026) at €2.2 million.
| Season 2026–27, through 5 Nov 2026 | €7.5 million | 6 matches |
|---|---|---|
| Season 2025–26, same date | €2.8 million | |
| Season 2025–26, full season | €7.5 million | 8 matches |
| International visitors, season to date | 3,210 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Sport Lisboa e Benfica European Nights in Lisbon Average €3.72m, 156% Above the Europa League AverageEuropean Nights, 3–5 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- AC Sparta Praha Knockout Home Nights Averaged €1.1m, Against €900,000 in the League PhasePreview, 5 Nov
- Manchester United Moves to the Top of Manchester's Football EconomyEuropean Nights, 3–5 Nov
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Europa League Matchday 2 Generates €23.5m in Economic Activation, Led by MarseilleEuropean Nights, 13–15 Oct
- Versus average 2016–2025
- +26%
- Last full season, 2025–26
- €7.5m
- Average 2016–2025
- €6.4m
Economic activation per fixture: €1.3m against an average of €0.99m
Rank 89, 8 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Prague is running 43% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €7.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.91m | €0.80m |
| 2 | €2.7m | €1.6m |
| 3 | €4.8m | €2.5m |
| 4 | €5.6m | €4.3m |
| 5 | €6.7m | €4.5m |
| 6 | €7.5m | €5.2m |
Prague is accommodation-led: 33% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Prague | All host cities |
|---|---|---|
| Accommodation | 33.5% | 24.2% |
| Hospitality | 32.9% | 38.3% |
| Transport | 21.4% | 25.6% |
| Retail | 12.2% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure