Host city, Bulgaria · Europa League, Conference League
Sofia
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 3 fixtures In progress
Football fixtures hosted in Sofia have activated €2.7m in the city's real economy in the season 2026–27 to date, across 3 fixtures, ranking 106th among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
Sofia: €2.7m From Football, 569% Above the Same Date of 2021–22
The 3 matches hosted in Sofia in the 2026–27 season through 5 Nov 2026 generated €2.7 million for the city's real economy, according to Reputation League. Sofia ranks 106th among European host cities assessed. At the same date of the 2021–22 season, the figure stood at €410,000: 569% more in 2026–27. Over the full 2021–22 season, football generated €590,000 in Sofia across 3 matches.
Hospitality accounted for €1.3 million, transport €640,000, accommodation €380,000 and retail €370,000. The matches drew 67,700 spectators, including 1,820 international visitors, and about 3,480 overnight stays.
Levski Sofia's 2 home matches accounted for €1.8 million and PFC CSKA Sofia's 1 for €960,000. The largest single match was PFC CSKA Sofia–AS Monaco FC (UEFA Conference League, 15 Oct 2026) at €960,000.
| Season 2026–27, through 5 Nov 2026 | €2.7 million | 3 matches |
|---|---|---|
| Season 2021–22, same date | €410,000 | |
| Season 2021–22, full season | €590,000 | 3 matches |
| International visitors, season to date | 1,820 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Sport Lisboa e Benfica European Nights in Lisbon Average €3.72m, 156% Above the Europa League AverageEuropean Nights, 3–5 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Conference League Matches Average €950,000 in Their Host Cities, 100% More Than at the Same Date of 2025-26European Nights, 13–15 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Europa League Matchday 1 Generates €28.9m in Economic Activation, Led by MilanEuropean Nights, 15–17 Sep
- Europa League Accounts for 71% of €40.6m in Economic Activation on Sept. 15-17 European NightsEuropean Nights, 15–17 Sep
- Versus average 2021–2021
- +365%
- Last full season, 2021–22
- €0.59m
- Average 2021–2021
- €0.59m
Economic activation per fixture: €0.91m against an average of €0.20m
Rank 139, 3 fixtures
Per season, 1 seasons
Analytics
Sofia is hospitality-led: 49% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Sofia | All host cities |
|---|---|---|
| Accommodation | 13.8% | 24.2% |
| Hospitality | 49.3% | 38.3% |
| Transport | 23.5% | 25.6% |
| Retail | 13.5% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (3 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure