Host city, Sweden · Nations League
Stockholm
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Stockholm have activated €7.4m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 50th among host cities assessed by Reputation League.
Season brief · 2026–27, through 28 Sep 2026
Stockholm: €7.4m of Economic Activation From Football in 2026–27
The 2 matches hosted in Stockholm in the 2026–27 season through 28 Sep 2026 generated €7.4 million for the city's real economy, according to Reputation League. Stockholm ranks 50th among European host cities assessed. Over the full 2024–25 season, football generated €8.8 million in Stockholm across 6 matches.
Accommodation accounted for €2.9 million, hospitality €1.9 million, transport €1.7 million and retail €970,000. The matches drew 56,500 spectators, including 1,130 international visitors, and about 14,600 overnight stays.
Sweden's 2 home matches accounted for €7.4 million. The largest single match was Sweden–Romania (UEFA Nations League, 25 Sep 2026) at €4.2 million.
| Season 2026–27, through 28 Sep 2026 | €7.4 million | 2 matches |
|---|---|---|
| Season 2024–25, full season | €8.8 million | 6 matches |
| International visitors, season to date | 1,130 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 28 Sep 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 17% of €79.6m in Economic Activation in Sept. 25-28 International WindowInternational Window, 25–28 Sep
- Nations League Matchday 2 Generates €50.2m in Economic Activation, Led by ViennaInternational Window, 25–28 Sep
- Nations League Matchday 1 Generates €63.9m in Economic Activation, Led by LondonInternational Window, 25–28 Sep
- Versus average 2016–2024
- +20%
- Last full season, 2024–25
- €8.8m
- Average 2016–2024
- €11.3m
Economic activation per fixture: €3.7m against an average of €3.1m
Rank 84, 6 fixtures
Per season, 3 seasons
Analytics
Stockholm is running 296% ahead of its usual pace after 2 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (3 seasons, COVID-affected seasons excluded). A usual full season closes near €4.8m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €4.2m | €7.3m |
| 2 | €7.4m | €1.9m |
Stockholm is accommodation-led: 39% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Stockholm | All host cities |
|---|---|---|
| Accommodation | 39.0% | 24.2% |
| Hospitality | 25.2% | 38.3% |
| Transport | 22.6% | 25.6% |
| Retail | 13.2% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure