Host city, Germany · Bundesliga, Champions League
Stuttgart
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Stuttgart have activated €19.2m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 12th among host cities assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Stuttgart: €19.2m of Economic Activation From Football in 2026–27
The 6 matches hosted in Stuttgart in the 2026–27 season through 7 Nov 2026 generated €19.2 million for the city's real economy, according to Reputation League. Stuttgart ranks 12th among European host cities assessed and 3rd in Germany. At the same date of the 2025–26 season, the figure stood at €18.8 million: 2% more in 2026–27. Over the full 2025–26 season, football generated €74.9 million in Stuttgart across 24 matches.
Hospitality accounted for €8.2 million, transport €5.4 million, accommodation €3.1 million and retail €2.5 million. The matches drew 355,600 spectators, including 17,500 international visitors, and about 28,200 overnight stays.
VfB Stuttgart's 6 home matches accounted for €19.2 million. The largest single match was VfB Stuttgart–Club Atlético de Madrid (UEFA Champions League, 20 Oct 2026) at €4.2 million.
| Season 2026–27, through 7 Nov 2026 | €19.2 million | 6 matches |
|---|---|---|
| Season 2025–26, same date | €18.8 million | |
| Season 2025–26, full season | €74.9 million | 24 matches |
| International visitors, season to date | 17,500 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Borussia Dortmund's Dortmund Matches Reach €21.0m, the Most of Any Bundesliga ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- Borussia Dortmund Moves to the Top of Bundesliga With €17.0m Generated in DortmundWeekend, 23–26 Oct
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Champions League Matchday 3 Sets 2026-27 Season High at €62.5m in Economic ActivationEuropean Nights, 20–22 Oct
- Versus average 2017–2025
- +31%
- Last full season, 2025–26
- €74.9m
- Average 2017–2025
- €48.1m
Economic activation per fixture: €3.2m against an average of €2.4m
Rank 15, 24 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Stuttgart is running 36% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €73.5m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €2.8m | €2.0m |
| 2 | €6.4m | €4.3m |
| 3 | €9.4m | €6.8m |
| 4 | €13.6m | €9.2m |
| 5 | €16.4m | €11.5m |
| 6 | €19.2m | €14.1m |
Stuttgart is hospitality-led: 43% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Stuttgart | All host cities |
|---|---|---|
| Accommodation | 16.2% | 24.2% |
| Hospitality | 42.6% | 38.3% |
| Transport | 28.2% | 25.6% |
| Retail | 13.0% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure