Host city · EnglandPeriod 2026–27
Sunderland
€11.3m
Economic activation hosted · rank #13
3 fixtures hosted in season 2026–27
Per fixture€3.8m
Top fixture€6.3m
All periods tracked€107m
Competitions2
By competition · 2026–27
- Europa League1 fixture€6.3m
- Premier League2 fixtures€5.0m
Fixtures hosted · 2026–27
Whole-event activation of every assessed fixture played in Sunderland, whoever was playing.
| Date | Competition | Match | Host city | Whole event |
|---|---|---|---|---|
| 16 Sep 2026 | Europa League | Sunderland - AZ Alkmaar | Sunderland | €6.3m |
| 12 Sep 2026 | Premier League | Sunderland - Arsenal | Sunderland | €2.5m |
| 30 Aug 2026 | Premier League | Sunderland - Fulham | Sunderland | €2.5m |
Source: Reputation League · FEAF v2.2 · whole-event activation of fixtures hosted in Sunderland · conservative floor estimate