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Sunderland

€107m
Economic activation hosted · rank #132
48 fixtures hosted in all periods tracked
All periods2026–272025–262024–252023–242022–232021–222019–202018–192016–17
Per fixture€2.2m
Top fixture€6.3m
All periods tracked€107m
Competitions3

By season

By competition · All periods

  • Premier League40 fixtures€94.0m
  • FA Cup7 fixtures€7.1m
  • Europa League1 fixture€6.3m

Fixtures hosted · All periods

Whole-event activation of every assessed fixture played in Sunderland, whoever was playing.

DateCompetitionMatchHost cityWhole event
16 Sep 2026Europa LeagueSunderland - AZ AlkmaarSunderland€6.3m
12 Sep 2026Premier LeagueSunderland - ArsenalSunderland€2.5m
30 Aug 2026Premier LeagueSunderland - FulhamSunderland€2.5m
24 May 2026Premier LeagueSunderland - ChelseaSunderland€2.5m
9 May 2026Premier LeagueSunderland - Manchester UnitedSunderland€2.5m
24 Apr 2026Premier LeagueSunderland - Nottingham ForestSunderland€2.5m
12 Apr 2026Premier LeagueSunderland - Tottenham HotspurSunderland€2.5m
14 Mar 2026Premier LeagueSunderland - Brighton & Hove AlbionSunderland€2.5m
22 Feb 2026Premier LeagueSunderland - FulhamSunderland€2.5m
11 Feb 2026Premier LeagueSunderland - LiverpoolSunderland€2.5m
2 Feb 2026Premier LeagueSunderland - BurnleySunderland€2.5m
17 Jan 2026Premier LeagueSunderland - Crystal PalaceSunderland€2.5m
1 Jan 2026Premier LeagueSunderland - Manchester CitySunderland€2.5m
28 Dec 2025Premier LeagueSunderland - Leeds UnitedSunderland€2.5m
14 Dec 2025Premier LeagueSunderland - Newcastle UnitedSunderland€2.5m
29 Nov 2025Premier LeagueSunderland - AFC BournemouthSunderland€2.5m
8 Nov 2025Premier LeagueSunderland - ArsenalSunderland€2.5m
3 Nov 2025Premier LeagueSunderland - EvertonSunderland€2.2m
18 Oct 2025Premier LeagueSunderland - Wolverhampton WanderersSunderland€2.5m
21 Sep 2025Premier LeagueSunderland - Aston VillaSunderland€2.5m
30 Aug 2025Premier LeagueSunderland - BrentfordSunderland€2.5m
16 Aug 2025Premier LeagueSunderland - West Ham UnitedSunderland€2.5m
11 Jan 2025FA CupSunderland - Stoke CitySunderland€0.84m
6 Jan 2024FA CupSunderland - Newcastle UnitedSunderland€2.4m
8 Feb 2023FA CupSunderland - FulhamSunderland€1.6m
6 Nov 2021FA CupSunderland - Mansfield TownSunderland€0.46m
9 Nov 2019FA CupSunderland - GillinghamSunderland€0.42m
11 Dec 2018FA CupSunderland - WalsallSunderland€0.44m
13 May 2017Premier LeagueSunderland - Swansea CitySunderland€2.1m
29 Apr 2017Premier LeagueSunderland - AFC BournemouthSunderland€2.0m
15 Apr 2017Premier LeagueSunderland - West Ham UnitedSunderland€2.1m
9 Apr 2017Premier LeagueSunderland - Manchester UnitedSunderland€2.3m
18 Mar 2017Premier LeagueSunderland - BurnleySunderland€2.2m
5 Mar 2017Premier LeagueSunderland - Manchester CitySunderland€2.2m
11 Feb 2017Premier LeagueSunderland - SouthamptonSunderland€2.1m
31 Jan 2017Premier LeagueSunderland - Tottenham HotspurSunderland€2.1m
14 Jan 2017Premier LeagueSunderland - Stoke CitySunderland€2.3m
7 Jan 2017FA CupSunderland - BurnleySunderland€0.94m
2 Jan 2017Premier LeagueSunderland - LiverpoolSunderland€2.5m
17 Dec 2016Premier LeagueSunderland - WatfordSunderland€2.1m
14 Dec 2016Premier LeagueSunderland - ChelseaSunderland€2.2m
3 Dec 2016Premier LeagueSunderland - Leicester CitySunderland€2.1m
19 Nov 2016Premier LeagueSunderland - Hull CitySunderland€2.2m
29 Oct 2016Premier LeagueSunderland - ArsenalSunderland€2.4m
1 Oct 2016Premier LeagueSunderland - West Bromwich AlbionSunderland€2.1m
24 Sep 2016Premier LeagueSunderland - Crystal PalaceSunderland€2.1m
12 Sep 2016Premier LeagueSunderland - EvertonSunderland€2.3m
21 Aug 2016Premier LeagueSunderland - MiddlesbroughSunderland€2.3m

Source: Reputation League · FEAF v2.2 · whole-event activation of fixtures hosted in Sunderland · conservative floor estimate

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