Host city, Albania · Nations League
Tirana
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 2 fixtures In progress
Football fixtures hosted in Tirana have activated €2.4m in the city's real economy in the season 2026–27 to date, across 2 fixtures, ranking 114th among host cities assessed by Reputation League.
Season brief · 2026–27, through 6 Oct 2026
Tirana: €2.4m of Economic Activation From Football in 2026–27
The 2 matches hosted in Tirana in the 2026–27 season through 6 Oct 2026 generated €2.4 million for the city's real economy, according to Reputation League. Tirana ranks 114th among European host cities assessed. Over the full 2021–22 season, football generated €5.5 million in Tirana across 1 match.
Accommodation accounted for €930,000, hospitality €650,000, transport €500,000 and retail €290,000. The matches drew 34,400 spectators, including 688 international visitors, and about 7,090 overnight stays.
Albania's 2 home matches accounted for €2.4 million. The largest single match was Albania–Belarus (UEFA Nations League, 26 Sep 2026) at €1.3 million.
| Season 2026–27, through 6 Oct 2026 | €2.4 million | 2 matches |
|---|---|---|
| Season 2021–22, full season | €5.5 million | 1 match |
| International visitors, season to date | 688 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Two Matches Account for 63% of €26.7m in Economic Activation in Oct. 6 International WindowInternational Window, 6 Oct
- Nations League Matchday 4 Generates €63.1m in Economic Activation, Led by LondonInternational Window, 2–5 Oct
- London Accounts for 17% of €79.6m in Economic Activation in Sept. 25-28 International WindowInternational Window, 25–28 Sep
- Nations League Matchday 1 Generates €63.9m in Economic Activation, Led by LondonInternational Window, 25–28 Sep
- Versus average 2021–2021
- −78%
- Last full season, 2021–22
- €5.5m
- Average 2021–2021
- €5.5m
Economic activation per fixture: €1.2m against an average of €5.5m
Rank 85, 1 fixture
Per season, 1 seasons
Analytics
Tirana is accommodation-led: 39% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Tirana | All host cities |
|---|---|---|
| Accommodation | 39.3% | 24.2% |
| Hospitality | 27.4% | 38.3% |
| Transport | 21.1% | 25.6% |
| Retail | 12.2% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (2 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure