Host city, France · Ligue 1
Toulouse
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Toulouse have activated €3.8m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 81st among host cities assessed by Reputation League.
Season brief · 2026–27, through 6 Nov 2026
Toulouse: €3.8m of Economic Activation From Football in 2026–27
The 5 matches hosted in Toulouse in the 2026–27 season through 6 Nov 2026 generated €3.8 million for the city's real economy, according to Reputation League. Toulouse ranks 81st among European host cities assessed and 8th in France. Over the full 2025–26 season, football generated €16.5 million in Toulouse across 18 matches.
Hospitality accounted for €2.0 million, transport €1.1 million, retail €430,000 and accommodation €350,000. The matches drew 105,000 spectators, including 1,670 international visitors, and about 3,740 overnight stays.
Toulouse FC's 5 home matches accounted for €3.8 million. The largest single match was Toulouse FC–Olympique Lyonnais (Ligue 1, 23 Aug 2026) at €1.0 million.
| Season 2026–27, through 6 Nov 2026 | €3.8 million | 5 matches |
|---|---|---|
| Season 2025–26, full season | €16.5 million | 18 matches |
| International visitors, season to date | 1,670 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 6 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Paris Accounts for 34% of Ligue 1 Matchday 10's €8.8mWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Ligue 1 Matchday 8 Generates €12.1m in Economic Activation, 26% Above 2026-27 AverageWeekend, 23–26 Oct
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- Olympique de Marseille-Paris Saint-Germain Accounts for 36% of Ligue 1 Matchday 5's €9.9mWeekend, 18–20 Sep
- Bundesliga Accounts for 27% of €78.8m in Economic Activation Over Sept. 18-20 WeekendWeekend, 18–20 Sep
- Versus average 2016–2025
- −5%
- Last full season, 2025–26
- €16.5m
- Average 2016–2025
- €16.3m
Economic activation per fixture: €0.76m against an average of €0.80m
Rank 57, 18 fixtures
Per season, 7 seasons, COVID-affected seasons excluded
Analytics
Toulouse is running 6% behind its usual pace after 5 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (7 seasons, COVID-affected seasons excluded). A usual full season closes near €18.1m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.0m | €0.74m |
| 2 | €1.7m | €1.5m |
| 3 | €2.4m | €2.4m |
| 4 | €3.1m | €3.3m |
| 5 | €3.8m | €4.0m |
Toulouse is hospitality-led: 52% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Toulouse | All host cities |
|---|---|---|
| Accommodation | 9.1% | 24.2% |
| Hospitality | 51.9% | 38.3% |
| Transport | 27.7% | 25.6% |
| Retail | 11.3% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure