Host city, Spain · LaLiga
Vitoria-Gasteiz
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Vitoria-Gasteiz have activated €2.6m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 111th among host cities assessed by Reputation League.
Season brief · 2026–27, through 23 Oct 2026
Vitoria-Gasteiz: €2.6m From Football, the Highest at This Point of the Season Since 2016–17
The 6 matches hosted in Vitoria-Gasteiz in the 2026–27 season through 23 Oct 2026 generated €2.6 million for the city's real economy, according to Reputation League. Vitoria-Gasteiz ranks 111th among European host cities assessed and 15th in Spain. At the same date of the 2025–26 season, the figure stood at €2.1 million: 23% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €2.4 million, in 2023–24. Over the full 2025–26 season, football generated €9.6 million in Vitoria-Gasteiz across 22 matches.
Hospitality accounted for €1.4 million, transport €660,000, accommodation €270,000 and retail €260,000. The matches drew 98,400 spectators, including 699 international visitors, and about 2,140 overnight stays.
Deportivo Alavés's 6 home matches accounted for €2.6 million. The largest single match was Deportivo Alavés–Club Atlético Osasuna (LaLiga, 6 Sep 2026) at €500,000.
| Season 2026–27, through 23 Oct 2026 | €2.6 million | 6 matches |
|---|---|---|
| Season 2025–26, same date | €2.1 million | |
| Previous best at this date (2023–24) | €2.4 million | |
| Season 2025–26, full season | €9.6 million | 22 matches |
| International visitors, season to date | 699 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 23 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Valencia Club de Fútbol's Best Start Since 2016 Reaches €11.4m, 19% Above Its HighWeekend, 6–8 Nov
- FC Barcelona Matches in Barcelona Average €2.99m, 116% More Than at the Same Date of 2025-26Weekend, 23–26 Oct
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- LaLiga Matches Average €1.40m, 17% More Than at the Same Date of 2025-26Weekend, 9–12 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- FC Barcelona Matches in Barcelona Average €2.84m, 105% More Than at the Same Date of 2025-26European Nights, 15–17 Sep
- Versus average 2016–2025
- −0%
- Last full season, 2025–26
- €9.6m
- Average 2016–2025
- €8.0m
Economic activation per fixture: €0.43m against an average of €0.43m
Rank 77, 22 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Vitoria-Gasteiz is running 4% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €10.2m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.35m | €0.36m |
| 2 | €0.76m | €0.75m |
| 3 | €1.3m | €1.2m |
| 4 | €1.7m | €1.7m |
| 5 | €2.2m | €2.1m |
| 6 | €2.6m | €2.5m |
Vitoria-Gasteiz is hospitality-led: 54% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Vitoria-Gasteiz | All host cities |
|---|---|---|
| Accommodation | 10.5% | 24.2% |
| Hospitality | 54.1% | 38.3% |
| Transport | 25.3% | 25.6% |
| Retail | 10.1% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure