Economic Activation PlatformCities · calendar year 2026

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Dallas: €238m in economic activation in 2026.

Activation of the real economy (accommodation, hospitality, transport and retail) from the 9 events hosted in Dallas, all competitions, 1 Jan to 8 Nov 2026. How we measure ›

Dallas · 2026

€238m
Events9
Spectators631,843
International visitors402,000
Overnight stays1.28m
Rank#6 of 303#5 of 11 host cities in United States

Year curve · 2026

€0€59.4m€119m€178m€238mJanFebMarAprMayJunJulAugSepOctNovDec2025: €02026: €238m

Economic activation accumulated from 1 January in Dallas; dashed: 2025, full year. Source: Reputation League, FEAF v3.

By sector · 2026

Accommodation€152m · 64%
Hospitality€27.0m · 11%
Transport€39.7m · 17%
Retail€18.5m · 8%

Host cities in United States by month · 2026

CityJanFebMarAprMayJunJulAugSepOctNovDecYear
New York United States357m151m€508m
Los Angeles United States206m80.1m€286m
Boston United States216m42.0m€258m
Miami United States132m120m€252m
Dallas United States151m86.9m€238m
Atlanta United States117m83.4m€200m
Seattle United States125m74.3m€199m
San Francisco Bay Area United States150m36.0m€186m
Kansas City United States105m63.1m€168m
Philadelphia United States135m32.2m€167m
Houston United States139m26.7m€165m

Dallas against the other host cities of United States. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.

Competitions · 2026

World Cup€238m · 9 events

Events that activated the most · 2026

6 Jul 2026Portugal – Spain
World Cup
€29.1m
3 Jul 2026Australia – Egypt
World Cup
€28.9m
14 Jul 2026France – Spain
World Cup
€28.9m
30 Jun 2026Ivory Coast – Norway
World Cup
€28.7m
22 Jun 2026Argentina – Austria
World Cup
€24.5m
27 Jun 2026Jordan – Argentina
World Cup
€24.5m
17 Jun 2026England – Croatia
World Cup
€24.4m
25 Jun 2026Japan – Sweden
World Cup
€24.4m

Latest events in Dallas · 2026

DateEventCompetitionSpectatorsIntl visitorsEconomic activation
14 Jul 2026France – SpainWorld Cup70,17648,200€28.9m
6 Jul 2026Portugal – SpainWorld Cup70,64948,500€29.1m
3 Jul 2026Australia – EgyptWorld Cup70,24448,200€28.9m
30 Jun 2026Ivory Coast – NorwayWorld Cup69,66547,800€28.7m
27 Jun 2026Jordan – ArgentinaWorld Cup70,64942,000€24.5m
25 Jun 2026Japan – SwedenWorld Cup70,13741,700€24.4m
22 Jun 2026Argentina – AustriaWorld Cup70,64942,000€24.5m
17 Jun 2026England – CroatiaWorld Cup70,38941,900€24.4m
14 Jun 2026Netherlands – JapanWorld Cup69,28541,200€24.1m

Calendar year

This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.

Season profile of Dallas

City Account

Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.

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