Economic Activation PlatformCities · calendar year 2026

LATEST
FLORENCE ACF Fiorentina–Juventus Football Club €0.80mFLORENCE ACF Fiorentina–Atalanta Bergamasca Calcio €0.69mFLORENCE ACF Fiorentina–Como 1907 €0.76mFLORENCE ACF Fiorentina–SSC Napoli €0.80mFLORENCE ACF Fiorentina–Pisa Sporting Club €0.62mFLORENCE ACF Fiorentina–Torino Football Club €0.72mFLORENCE ACF Fiorentina–Frosinone Calcio €0.77mFLORENCE ACF Fiorentina–Benevento Calcio €0.58mFLORENCE ACF Fiorentina–Atalanta Bergamasca Calcio €0.66mFLORENCE ACF Fiorentina–Genoa Cricket and Football Club €0.63mFLORENCE ACF Fiorentina–US Sassuolo Calcio €0.72mFLORENCE ACF Fiorentina–Crystal Palace €1.4mFLORENCE ACF Fiorentina–SS Lazio €0.61mFLORENCE ACF Fiorentina–FC Internazionale Milano €0.81mFLORENCE ACF Fiorentina–Raków Częstochowa €0.42mFLORENCE ACF Fiorentina–Parma Calcio 1913 €0.68mFLORENCE ACF Fiorentina–Jagiellonia Białystok €0.43mFLORENCE ACF Fiorentina–Pisa Sporting Club €0.72mFLORENCE ACF Fiorentina–Torino Football Club €0.62mFLORENCE ACF Fiorentina–Como 1907 €0.37mFLORENCE ACF Fiorentina–Cagliari Calcio €0.67mFLORENCE ACF Fiorentina–AC Milan €0.80mFLORENCE ACF Fiorentina–US Cremonese €0.64m
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Florence: €15.9m in economic activation in 2026, 10% more than at the same date of 2025.

Activation of the real economy (accommodation, hospitality, transport and retail) from the 23 events hosted in Florence, all competitions, 1 Jan to 8 Nov 2026, against €14.4m from 20 events at the same date of 2025. How we measure ›

Florence · 2026

€15.9m
Events23
Spectators440,188
International visitors5,800
Overnight stays13,200
Rank#67 of 303#8 of 27 host cities in Italy

Year curve · 2026

€0€4.4m€8.7m€13.1m€17.4mJanFebMarAprMayJunJulAugSepOctNovDec2025: €17.4m2026: €15.9m2025 at the same date: €14.4m

Economic activation accumulated from 1 January in Florence; dashed: 2025, full year. Source: Reputation League, FEAF v3.

By sector · 2026

Accommodation€2.5m · 16%
Hospitality€7.9m · 50%
Transport€3.9m · 24%
Retail€1.6m · 10%

Host cities in Italy by month · 2026

CityJanFebMarAprMayJunJulAugSepOctNovDecYear
Milan Italy33.8m26.1m15.0m25.7m18.5m9.2m20.8m37.7m9.0m€196m
Rome Italy20.7m6.2m16.1m6.8m10.4m4.1m14.4m17.8m3.8m€100m
Turin Italy9.5m6.9m3.5m4.6m4.7m2.7m7.2m6.5m2.6m€48.2m
Naples Italy9.2m5.3m4.3m6.7m4.1m2.1m4.6m6.0m2.0m€44.3m
Bologna Italy3.1m4.4m3.8m4.4m2.2m1.0m1.8m6.0m€26.8m
Genoa Italy3.4m2.4m2.4m2.4m1.3m1.8m2.4m3.5m1.3m€20.8m
Bergamo Italy3.4m3.6m3.0m1.7m1.5m1.4m0.73m2.7m1.7m€19.8m
Florence Italy2.5m1.8m1.9m2.7m1.3m1.4m2.1m1.5m0.80m€15.9m
Lecce Italy2.4m1.7m0.89m1.7m1.9m0.94m0.82m1.8m0.81m€12.9m
Udine Italy1.6m1.5m1.4m1.6m1.5m0.91m1.6m2.4m€12.5m
Como Italy2.0m1.4m1.6m0.56m1.0m1.0m1.8m0.49m€9.9m
Parma Italy1.3m1.8m0.51m1.2m1.2m0.61m1.1m0.85m0.61m€9.3m
Verona Italy2.7m1.4m0.79m2.2m1.6m0.25m€8.9m
Cagliari Italy1.6m0.98m1.0m1.0m0.99m0.81m0.99m1.0m0.48m€8.9m
Reggio Emilia Italy1.4m0.94m0.85m0.81m1.2m0.42m0.61m1.3m0.38m€7.9m

Florence against the other host cities of Italy. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.

Competitions · 2026

Serie A€12.1m · 17 events
Conference League€2.2m · 3 events
Coppa Italia€1.6m · 3 events

Events that activated the most · 2026

16 Apr 2026ACF Fiorentina – Crystal Palace
Conference League
€1.4m
22 Mar 2026ACF Fiorentina – FC Internazionale Milano
Serie A
€0.81m
11 Jan 2026ACF Fiorentina – AC Milan
Serie A
€0.80m
8 Nov 2026ACF Fiorentina – Juventus Football Club
Serie A
€0.80m
20 Sep 2026ACF Fiorentina – SSC Napoli
Serie A
€0.80m
29 Aug 2026ACF Fiorentina – Frosinone Calcio
Serie A
€0.77m
18 Oct 2026ACF Fiorentina – Como 1907
Serie A
€0.76m
5 Sep 2026ACF Fiorentina – Torino Football Club
Serie A
€0.72m

Latest events in Florence · 2026

DateEventCompetitionSpectatorsIntl visitorsEconomic activation
8 Nov 2026ACF Fiorentina – Juventus Football ClubSerie A22,609260€0.80m
29 Oct 2026ACF Fiorentina – Atalanta Bergamasca CalcioSerie A20,351210€0.69m
18 Oct 2026ACF Fiorentina – Como 1907Serie A21,873240€0.76m
20 Sep 2026ACF Fiorentina – SSC NapoliSerie A22,567260€0.80m
15 Sep 2026ACF Fiorentina – Pisa Sporting ClubCoppa Italia17,474210€0.62m
5 Sep 2026ACF Fiorentina – Torino Football ClubSerie A21,785210€0.72m
29 Aug 2026ACF Fiorentina – Frosinone CalcioSerie A23,132230€0.77m
14 Aug 2026ACF Fiorentina – Benevento CalcioCoppa Italia16,626200€0.58m
22 May 2026ACF Fiorentina – Atalanta Bergamasca CalcioSerie A19,606200€0.66m
10 May 2026ACF Fiorentina – Genoa Cricket and Football ClubSerie A19,009180€0.63m
26 Apr 2026ACF Fiorentina – US Sassuolo CalcioSerie A21,700210€0.72m
16 Apr 2026ACF Fiorentina – Crystal PalaceConference League21,0451,100€1.4m

Calendar year

This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.

Season profile of Florence

City Account

Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.

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