Host city, Italy · Serie A, Coppa Italia
Florence
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 8 fixtures In progress
Football fixtures hosted in Florence have activated €5.8m in the city's real economy in the season 2026–27 to date, across 8 fixtures, ranking 66th among host cities assessed by Reputation League.
Season brief · 2026–27, through 8 Nov 2026
Florence: €5.8m From Football, 50% Above the Same Date of 2025–26
The 8 matches hosted in Florence in the 2026–27 season through 8 Nov 2026 generated €5.8 million for the city's real economy, according to Reputation League. Florence ranks 66th among European host cities assessed and 8th in Italy. At the same date of the 2025–26 season, the figure stood at €3.8 million: 50% more in 2026–27. Over the full 2025–26 season, football generated €17.0 million in Florence across 26 matches.
Hospitality accounted for €2.9 million, transport €1.4 million, accommodation €890,000 and retail €570,000. The matches drew 166,400 spectators, including 1,810 international visitors, and about 4,620 overnight stays.
ACF Fiorentina's 8 home matches accounted for €5.8 million. The largest single match was ACF Fiorentina–Juventus Football Club (Serie A, 8 Nov 2026) at €800,000.
| Season 2026–27, through 8 Nov 2026 | €5.8 million | 8 matches |
|---|---|---|
| Season 2025–26, same date | €3.8 million | |
| Season 2025–26, full season | €17.0 million | 26 matches |
| International visitors, season to date | 1,810 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 8 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Internazionale Milano's Milan Matches Reach €28.3m, the Most of Any Serie A ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- ACF Fiorentina-Juventus Football Club: Past Meetings in Florence Averaged €1.3m, With a High of €1.7mPreview, 8 Nov
- AC Milan-Bologna Football Club 1909 Accounts for 37% of Serie A Matchday 9's €12.8mMidweek Round, 27–29 Oct
- DFB-Pokal Accounts for 64% of €38.3m in Economic Activation in Oct. 27-29 Midweek RoundMidweek Round, 27–29 Oct
- Serie A Matchday 7 Generates €14.7m in Economic Activation, 10% Above 2026-27 AverageWeekend, 16–19 Oct
- Versus average 2016–2025
- −20%
- Last full season, 2025–26
- €17.0m
- Average 2016–2025
- €22.1m
Economic activation per fixture: €0.72m against an average of €0.90m
Rank 55, 26 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Florence is running 17% behind its usual pace after 8 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €30.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.58m | €0.88m |
| 2 | €1.4m | €1.8m |
| 3 | €2.1m | €2.6m |
| 4 | €2.7m | €3.4m |
| 5 | €3.5m | €4.3m |
| 6 | €4.3m | €5.1m |
| 7 | €4.9m | €6.2m |
| 8 | €5.8m | €6.9m |
Florence is hospitality-led: 50% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Florence | All host cities |
|---|---|---|
| Accommodation | 15.4% | 24.2% |
| Hospitality | 50.0% | 38.3% |
| Transport | 24.7% | 25.6% |
| Retail | 9.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (8 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure