Economic Activation PlatformCities · calendar year 2026

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HAMBURG Hamburger SV–Borussia Mönchengladbach €2.8mHAMBURG Hamburger SV–Eintracht Frankfurt €3.3mHAMBURG Hamburger SV–VfB Stuttgart €2.8mHAMBURG Hamburger SV–1. FC Köln €2.7mHAMBURG Hamburger SV–1. FSV Mainz 05 €2.6mHAMBURG Hamburg-Eimsbütteler Ballspiel-Club von 1911–Borussia Dortmund €1.8mHAMBURG FC St. Pauli–VfL Wolfsburg €1.1mHAMBURG Hamburger SV–SC Freiburg €2.7mHAMBURG FC St. Pauli–1. FSV Mainz 05 €1.1mHAMBURG Hamburger SV–TSG 1899 Hoffenheim €2.7mHAMBURG FC St. Pauli–1. FC Köln €1.1mHAMBURG FC St. Pauli–FC Bayern München €1.2mHAMBURG Hamburger SV–FC Augsburg €2.7mHAMBURG FC St. Pauli–SC Freiburg €1.1mHAMBURG Hamburger SV–1. FC Köln €2.7mHAMBURG FC St. Pauli–Eintracht Frankfurt €1.2mHAMBURG Hamburger SV–Bayer 04 Leverkusen €2.8mHAMBURG Hamburger SV–RB Leipzig €2.7mHAMBURG FC St. Pauli–SV Werder Bremen €1.1mHAMBURG Hamburger SV–1. FC Union Berlin €2.7mHAMBURG FC St. Pauli–VfB Stuttgart €1.2mHAMBURG Hamburger SV–FC Bayern München €2.9mHAMBURG FC St. Pauli–RB Leipzig €1.1mHAMBURG FC St. Pauli–Hamburger SV €1.2m
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Hamburg: €51.7m in economic activation in 2026, 57% more than at the same date of 2025.

Activation of the real economy (accommodation, hospitality, transport and retail) from the 25 events hosted in Hamburg, all competitions, 1 Jan to 8 Nov 2026, against €32.9m from 23 events at the same date of 2025. How we measure ›

Hamburg · 2026

€51.7m
Events25
Spectators1,138,978
International visitors40,000
Overnight stays70,100
Rank#31 of 303#4 of 49 host cities in Germany

Year curve · 2026

€0€12.9m€25.9m€38.8m€51.7mJanFebMarAprMayJunJulAugSepOctNovDec2025: €46.3m2026: €51.7m2025 at the same date: €32.9m

Economic activation accumulated from 1 January in Hamburg; dashed: 2025, full year. Source: Reputation League, FEAF v3.

By sector · 2026

Accommodation€9.3m · 18%
Hospitality€22.3m · 43%
Transport€14.3m · 28%
Retail€5.9m · 11%

Signals · Hamburg

Host cities in Germany by month · 2026

CityJanFebMarAprMayJunJulAugSepOctNovDecYear
Munich Germany14.3m14.8m17.3m13.8m17.6m5.4m10.8m32.1m€126m
Dortmund Germany14.8m18.1m8.6m8.5m4.4m4.4m9.7m13.5m10.3m€92.4m
Stuttgart Germany9.3m9.7m10.6m11.7m2.8m9.4m7.0m2.8m€63.3m
Hamburg Germany8.0m4.9m10.4m7.6m4.9m7.0m6.1m2.8m€51.7m
Frankfurt Germany14.4m3.3m6.1m6.3m6.6m6.3m3.1m3.3m€49.4m
Leipzig Germany4.5m3.4m3.2m4.0m14.3m2.0m2.0m6.0m4.3m€43.8m
Cologne Germany6.1m4.0m4.2m4.0m1.9m2.3m2.0m6.3m2.0m€32.8m
Leverkusen Germany4.6m6.1m4.0m4.2m2.7m4.3m4.2m2.0m€32.0m
Mönchengladbach Germany4.5m4.5m2.2m4.4m5.0m4.4m6.1m€31.2m
Freiburg Germany3.7m2.7m4.9m4.9m4.9m1.3m1.4m5.8m1.3m€30.8m
Berlin Germany1.8m4.5m0.89m1.8m13.6m1.1m0.83m1.8m0.89m€27.2m
Bremen Germany4.7m3.1m1.5m3.1m3.1m0.16m3.0m2.9m€21.6m
Mainz Germany1.9m2.3m4.3m4.3m1.2m1.3m1.2m2.4m1.3m€20.2m
Augsburg Germany3.2m2.2m1.2m2.2m1.2m1.2m4.9m3.5m€19.6m
Sinsheim Germany2.5m1.9m0.98m2.3m2.2m2.4m4.8m1.1m€18.2m

Hamburg against the other host cities of Germany. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.

Competitions · 2026

Bundesliga€46.7m · 23 events
DFB-Pokal€5.1m · 2 events

Events that activated the most · 2026

27 Oct 2026Hamburger SV – Eintracht Frankfurt
DFB-Pokal
€3.3m
31 Jan 2026Hamburger SV – FC Bayern München
Bundesliga
€2.9m
17 Jan 2026Hamburger SV – Borussia Mönchengladbach
Bundesliga
€2.8m
6 Nov 2026Hamburger SV – Borussia Mönchengladbach
Bundesliga
€2.8m
17 Oct 2026Hamburger SV – VfB Stuttgart
Bundesliga
€2.8m
4 Mar 2026Hamburger SV – Bayer 04 Leverkusen
Bundesliga
€2.8m
1 Mar 2026Hamburger SV – RB Leipzig
Bundesliga
€2.7m
19 Sep 2026Hamburger SV – 1. FC Köln
Bundesliga
€2.7m

Latest events in Hamburg · 2026

DateEventCompetitionSpectatorsIntl visitorsEconomic activation
6 Nov 2026Hamburger SV – Borussia MönchengladbachBundesliga57,0002,600€2.8m
27 Oct 2026Hamburger SV – Eintracht FrankfurtDFB-Pokal57,0003,300€3.3m
17 Oct 2026Hamburger SV – VfB StuttgartBundesliga57,0002,500€2.8m
19 Sep 2026Hamburger SV – 1. FC KölnBundesliga57,0002,400€2.7m
6 Sep 2026Hamburger SV – 1. FSV Mainz 05Bundesliga57,0002,200€2.6m
1 Sep 2026Hamburg-Eimsbütteler Ballspiel-Club von 1911 – Borussia DortmundDFB-Pokal45,917570€1.8m
16 May 2026FC St. Pauli – VfL WolfsburgBundesliga29,546440€1.1m
10 May 2026Hamburger SV – SC FreiburgBundesliga57,0002,400€2.7m
3 May 2026FC St. Pauli – 1. FSV Mainz 05Bundesliga29,546420€1.1m
25 Apr 2026Hamburger SV – TSG 1899 HoffenheimBundesliga57,0002,300€2.7m
17 Apr 2026FC St. Pauli – 1. FC KölnBundesliga29,546440€1.1m
11 Apr 2026FC St. Pauli – FC Bayern MünchenBundesliga29,546500€1.2m

Calendar year

This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.

Season profile of Hamburg

City Account

Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.

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