Economic Activation PlatformCities · calendar year 2026
LATEST
MILAN FC Internazionale Milano–Como 1907 €5.1mMILAN AC Milan–Ferencvárosi TC €3.9mMILAN AC Milan–FC Internazionale Milano €6.0mMILAN AC Milan–Bologna Football Club 1909 €4.7mMILAN FC Internazionale Milano–ACF Fiorentina €4.6mMILAN FC Internazionale Milano–FC Shakhtar Donetsk €6.6mMILAN AC Milan–Atalanta Bergamasca Calcio €4.8mMILAN FC Internazionale Milano–Club Brugge KV €6.5mMILAN FC Internazionale Milano–Parma Calcio 1913 €4.6mMILAN AC Milan–US Lecce €4.7mMILAN AC Milan–Sport Lisboa e Benfica €6.7mMILAN FC Internazionale Milano–Udinese Calcio €4.5mMILAN FC Internazionale Milano–SSC Napoli €5.0mMILAN AC Milan–Venezia FC €4.7mMILAN FC Internazionale Milano–Associazione Calcio Monza €4.5mMILAN AC Milan–Cagliari Calcio €4.6mMILAN FC Internazionale Milano–Hellas Verona FC €4.5mMILAN AC Milan–Atalanta Bergamasca Calcio €4.8mMILAN FC Internazionale Milano–Parma Calcio 1913 €4.5mMILAN AC Milan–Juventus Football Club €5.2mMILAN FC Internazionale Milano–Como 1907 €6.0mMILAN FC Internazionale Milano–Cagliari Calcio €4.5mMILAN AC Milan–Udinese Calcio €4.7mMILAN FC Internazionale Milano–AS Roma €5.2m
Milan: €196m in economic activation in 2026.
Activation of the real economy (accommodation, hospitality, transport and retail) from the 40 events hosted in Milan, all competitions, 1 Jan to 8 Nov 2026. How we measure ›
Milan · 2026
€196m
Events40
Spectators2,864,602
International visitors210,000
Overnight stays307,000
Rank#10 of 303#1 of 27 host cities in Italy
Year curve · 2026
Economic activation accumulated from 1 January in Milan; dashed: 2025, full year. Source: Reputation League, FEAF v3.
By sector · 2026
Accommodation€52.7m · 27%
Hospitality€67.7m · 35%
Transport€52.9m · 27%
Retail€22.7m · 12%
Signals · Milan
Host cities in Italy by month · 2026
| City | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milan Italy | 33.8m | 26.1m | 15.0m | 25.7m | 18.5m | 9.2m | 20.8m | 37.7m | 9.0m | €196m | |||
| Rome Italy | 20.7m | 6.2m | 16.1m | 6.8m | 10.4m | 4.1m | 14.4m | 17.8m | 3.8m | €100m | |||
| Turin Italy | 9.5m | 6.9m | 3.5m | 4.6m | 4.7m | 2.7m | 7.2m | 6.5m | 2.6m | €48.2m | |||
| Naples Italy | 9.2m | 5.3m | 4.3m | 6.7m | 4.1m | 2.1m | 4.6m | 6.0m | 2.0m | €44.3m | |||
| Bologna Italy | 3.1m | 4.4m | 3.8m | 4.4m | 2.2m | 1.0m | 1.8m | 6.0m | €26.8m | ||||
| Genoa Italy | 3.4m | 2.4m | 2.4m | 2.4m | 1.3m | 1.8m | 2.4m | 3.5m | 1.3m | €20.8m | |||
| Bergamo Italy | 3.4m | 3.6m | 3.0m | 1.7m | 1.5m | 1.4m | 0.73m | 2.7m | 1.7m | €19.8m | |||
| Florence Italy | 2.5m | 1.8m | 1.9m | 2.7m | 1.3m | 1.4m | 2.1m | 1.5m | 0.80m | €15.9m | |||
| Lecce Italy | 2.4m | 1.7m | 0.89m | 1.7m | 1.9m | 0.94m | 0.82m | 1.8m | 0.81m | €12.9m | |||
| Udine Italy | 1.6m | 1.5m | 1.4m | 1.6m | 1.5m | 0.91m | 1.6m | 2.4m | €12.5m | ||||
| Como Italy | 2.0m | 1.4m | 1.6m | 0.56m | 1.0m | 1.0m | 1.8m | 0.49m | €9.9m | ||||
| Parma Italy | 1.3m | 1.8m | 0.51m | 1.2m | 1.2m | 0.61m | 1.1m | 0.85m | 0.61m | €9.3m | |||
| Verona Italy | 2.7m | 1.4m | 0.79m | 2.2m | 1.6m | 0.25m | €8.9m | ||||||
| Cagliari Italy | 1.6m | 0.98m | 1.0m | 1.0m | 0.99m | 0.81m | 0.99m | 1.0m | 0.48m | €8.9m | |||
| Reggio Emilia Italy | 1.4m | 0.94m | 0.85m | 0.81m | 1.2m | 0.42m | 0.61m | 1.3m | 0.38m | €7.9m |
Milan against the other host cities of Italy. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.
Competitions · 2026
Serie A€152m · 32 events
Champions League€26.3m · 4 events
Europa League€10.5m · 2 events
Coppa Italia€6.8m · 2 events
Events that activated the most · 2026
| 20 Jan 2026 | FC Internazionale Milano – Arsenal Champions League | €7.0m |
| 16 Sep 2026 | AC Milan – Sport Lisboa e Benfica Europa League | €6.7m |
| 21 Oct 2026 | FC Internazionale Milano – FC Shakhtar Donetsk Champions League | €6.6m |
| 13 Oct 2026 | FC Internazionale Milano – Club Brugge KV Champions League | €6.5m |
| 24 Feb 2026 | FC Internazionale Milano – FK Bodø/Glimt Champions League | €6.2m |
| 21 Apr 2026 | FC Internazionale Milano – Como 1907 Coppa Italia | €6.0m |
| 31 Oct 2026 | AC Milan – FC Internazionale Milano Serie A | €6.0m |
| 8 Mar 2026 | AC Milan – FC Internazionale Milano Serie A | €5.8m |
Latest events in Milan · 2026
| Date | Event | Competition | Spectators | Intl visitors | Economic activation |
|---|---|---|---|---|---|
| 8 Nov 2026 | FC Internazionale Milano – Como 1907 | Serie A | 77,593 | 5,500 | €5.1m |
| 5 Nov 2026 | AC Milan – Ferencvárosi TC | Europa League | 49,372 | 4,000 | €3.9m |
| 31 Oct 2026 | AC Milan – FC Internazionale Milano | Serie A | 77,691 | 6,800 | €6.0m |
| 28 Oct 2026 | AC Milan – Bologna Football Club 1909 | Serie A | 72,825 | 5,100 | €4.7m |
| 25 Oct 2026 | FC Internazionale Milano – ACF Fiorentina | Serie A | 74,642 | 4,800 | €4.6m |
| 21 Oct 2026 | FC Internazionale Milano – FC Shakhtar Donetsk | Champions League | 73,352 | 7,000 | €6.6m |
| 18 Oct 2026 | AC Milan – Atalanta Bergamasca Calcio | Serie A | 73,869 | 5,200 | €4.8m |
| 13 Oct 2026 | FC Internazionale Milano – Club Brugge KV | Champions League | 73,859 | 7,000 | €6.5m |
| 10 Oct 2026 | FC Internazionale Milano – Parma Calcio 1913 | Serie A | 74,907 | 4,800 | €4.6m |
| 20 Sep 2026 | AC Milan – US Lecce | Serie A | 73,197 | 5,000 | €4.7m |
| 16 Sep 2026 | AC Milan – Sport Lisboa e Benfica | Europa League | 68,393 | 7,300 | €6.7m |
| 14 Sep 2026 | FC Internazionale Milano – Udinese Calcio | Serie A | 73,705 | 4,700 | €4.5m |
Calendar year
This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.
Season profile of MilanCity Account
Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.
Request a City Account