Economic Activation PlatformCities · calendar year 2026
LATEST
ROME AS Roma–US Sassuolo Calcio €3.4mROME SS Lazio–Cagliari Calcio €0.45mROME AS Roma–Cagliari Calcio €3.2mROME SS Lazio–Parma Calcio 1913 €0.31mROME AS Roma–ŠK Slovan Bratislava €4.8mROME AS Roma–Genoa Cricket and Football Club €3.7mROME AS Roma–Real Madrid Club de Fútbol €5.5mROME SS Lazio–Associazione Calcio Monza €0.36mROME Italy–Belgium €6.2mROME AS Roma–FC Internazionale Milano €4.1mROME SS Lazio–AC Milan €0.34mROME AS Roma–Atalanta Bergamasca Calcio €3.8mROME SS Lazio–Genoa Cricket and Football Club €0.19mROME AS Roma–ACF Fiorentina €3.7mROME SS Lazio–Mantova 1911 €0.21mROME SS Lazio–Pisa Sporting Club €0.21mROME AS Roma–SS Lazio €2.7mROME SS Lazio–FC Internazionale Milano €3.7mROME SS Lazio–FC Internazionale Milano €0.61mROME AS Roma–ACF Fiorentina €3.2mROME SS Lazio–Udinese Calcio €0.12mROME AS Roma–Atalanta Bergamasca Calcio €3.3mROME AS Roma–Pisa Sporting Club €3.0mROME SS Lazio–Parma Calcio 1913 €0.35m
Rome: €100m in economic activation in 2026.
Activation of the real economy (accommodation, hospitality, transport and retail) from the 41 events hosted in Rome, all competitions, 1 Jan to 8 Nov 2026. How we measure ›
Rome · 2026
€100m
Events41
Spectators1,713,747
International visitors106,000
Overnight stays182,000
Rank#22 of 303#2 of 27 host cities in Italy
Year curve · 2026
Economic activation accumulated from 1 January in Rome; dashed: 2025, full year. Source: Reputation League, FEAF v3.
By sector · 2026
Accommodation€31.6m · 32%
Hospitality€32.9m · 33%
Transport€24.7m · 25%
Retail€11.0m · 11%
Host cities in Italy by month · 2026
| City | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milan Italy | 33.8m | 26.1m | 15.0m | 25.7m | 18.5m | 9.2m | 20.8m | 37.7m | 9.0m | €196m | |||
| Rome Italy | 20.7m | 6.2m | 16.1m | 6.8m | 10.4m | 4.1m | 14.4m | 17.8m | 3.8m | €100m | |||
| Turin Italy | 9.5m | 6.9m | 3.5m | 4.6m | 4.7m | 2.7m | 7.2m | 6.5m | 2.6m | €48.2m | |||
| Naples Italy | 9.2m | 5.3m | 4.3m | 6.7m | 4.1m | 2.1m | 4.6m | 6.0m | 2.0m | €44.3m | |||
| Bologna Italy | 3.1m | 4.4m | 3.8m | 4.4m | 2.2m | 1.0m | 1.8m | 6.0m | €26.8m | ||||
| Genoa Italy | 3.4m | 2.4m | 2.4m | 2.4m | 1.3m | 1.8m | 2.4m | 3.5m | 1.3m | €20.8m | |||
| Bergamo Italy | 3.4m | 3.6m | 3.0m | 1.7m | 1.5m | 1.4m | 0.73m | 2.7m | 1.7m | €19.8m | |||
| Florence Italy | 2.5m | 1.8m | 1.9m | 2.7m | 1.3m | 1.4m | 2.1m | 1.5m | 0.80m | €15.9m | |||
| Lecce Italy | 2.4m | 1.7m | 0.89m | 1.7m | 1.9m | 0.94m | 0.82m | 1.8m | 0.81m | €12.9m | |||
| Udine Italy | 1.6m | 1.5m | 1.4m | 1.6m | 1.5m | 0.91m | 1.6m | 2.4m | €12.5m | ||||
| Como Italy | 2.0m | 1.4m | 1.6m | 0.56m | 1.0m | 1.0m | 1.8m | 0.49m | €9.9m | ||||
| Parma Italy | 1.3m | 1.8m | 0.51m | 1.2m | 1.2m | 0.61m | 1.1m | 0.85m | 0.61m | €9.3m | |||
| Verona Italy | 2.7m | 1.4m | 0.79m | 2.2m | 1.6m | 0.25m | €8.9m | ||||||
| Cagliari Italy | 1.6m | 0.98m | 1.0m | 1.0m | 0.99m | 0.81m | 0.99m | 1.0m | 0.48m | €8.9m | |||
| Reggio Emilia Italy | 1.4m | 0.94m | 0.85m | 0.81m | 1.2m | 0.42m | 0.61m | 1.3m | 0.38m | €7.9m |
Rome against the other host cities of Italy. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.
Competitions · 2026
Serie A€64.0m · 32 events
Europa League€11.9m · 2 events
Champions League€10.2m · 2 events
Coppa Italia€8.0m · 4 events
Nations League€6.2m · 1 event
Events that activated the most · 2026
| 19 Mar 2026 | AS Roma – Bologna Football Club 1909 Europa League | €6.5m |
| 25 Sep 2026 | Italy – Belgium Nations League | €6.2m |
| 14 Oct 2026 | AS Roma – Real Madrid Club de Fútbol Champions League | €5.5m |
| 22 Jan 2026 | AS Roma – VfB Stuttgart Europa League | €5.4m |
| 20 Oct 2026 | AS Roma – ŠK Slovan Bratislava Champions League | €4.8m |
| 19 Sep 2026 | AS Roma – FC Internazionale Milano Serie A | €4.1m |
| 13 Jan 2026 | AS Roma – Torino Football Club Coppa Italia | €4.0m |
| 1 Mar 2026 | AS Roma – Juventus Football Club Serie A | €3.9m |
Latest events in Rome · 2026
| Date | Event | Competition | Spectators | Intl visitors | Economic activation |
|---|---|---|---|---|---|
| 7 Nov 2026 | AS Roma – US Sassuolo Calcio | Serie A | 64,674 | 4,200 | €3.4m |
| 1 Nov 2026 | SS Lazio – Cagliari Calcio | Serie A | 14,340 | 170 | €0.45m |
| 27 Oct 2026 | AS Roma – Cagliari Calcio | Serie A | 61,780 | 3,900 | €3.2m |
| 24 Oct 2026 | SS Lazio – Parma Calcio 1913 | Serie A | 10,000 | 120 | €0.31m |
| 20 Oct 2026 | AS Roma – ŠK Slovan Bratislava | Champions League | 64,399 | 6,100 | €4.8m |
| 17 Oct 2026 | AS Roma – Genoa Cricket and Football Club | Serie A | 66,797 | 4,600 | €3.7m |
| 14 Oct 2026 | AS Roma – Real Madrid Club de Fútbol | Champions League | 64,256 | 7,100 | €5.5m |
| 11 Oct 2026 | SS Lazio – Associazione Calcio Monza | Serie A | 11,550 | 140 | €0.36m |
| 25 Sep 2026 | Italy – Belgium | Nations League | 47,155 | 940 | €6.2m |
| 19 Sep 2026 | AS Roma – FC Internazionale Milano | Serie A | 66,241 | 5,200 | €4.1m |
| 12 Sep 2026 | SS Lazio – AC Milan | Serie A | 10,500 | 140 | €0.34m |
| 5 Sep 2026 | AS Roma – Atalanta Bergamasca Calcio | Serie A | 67,279 | 4,800 | €3.8m |
Calendar year
This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.
Season profile of RomeCity Account
Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.
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