Host city, Italy · Serie A, Champions League, Nations League, Coppa Italia

Rome

7Rank

€40.1m

Whole-event economic activation of fixtures hosted, season 2026–27 to date, 15 fixtures In progress

Football fixtures hosted in Rome have activated €40.1m in the city's real economy in the season 2026–27 to date, across 15 fixtures, ranking 7th among host cities assessed by Reputation League.

Season brief · 2026–27, through 7 Nov 2026

Rome: €40.1m From Football, 16% Above the Same Date of 2025–26

The 15 matches hosted in Rome in the 2026–27 season through 7 Nov 2026 generated €40.1 million for the city's real economy, according to Reputation League. Rome ranks 7th among European host cities assessed and 2nd in Italy. At the same date of the 2025–26 season, the figure stood at €34.6 million: 16% more in 2026–27. Over the full 2025–26 season, football generated €119 million in Rome across 47 matches.

Accommodation accounted for €13.1 million, hospitality €12.6 million, transport €9.8 million and retail €4.5 million. The matches drew 628,600 spectators, including 42,100 international visitors, and about 74,100 overnight stays.

AS Roma's 8 home matches accounted for €32.0 million, Italy's 1 for €6.2 million and SS Lazio's 6 for €1.8 million. The largest single match was Italy–Belgium (UEFA Nations League, 25 Sep 2026) at €6.2 million.

Season 2026–27, through 7 Nov 2026	€40.1 million	15 matches
Season 2025–26, same date	€34.6 million
Season 2025–26, full season	€119 million	47 matches
International visitors, season to date	42,100

Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.

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Latest signals

FC Internazionale Milano's Milan Matches Reach €28.3m, the Most of Any Serie A ClubWeekend, 6–8 Nov
Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
AS Roma-Sassuolo Meetings Average €2.1m Against a €3.4m Roma Home FigurePreview, 7 Nov
AC Milan Moves to the Top of Serie A With €24.9m Generated in Milan as Serie A Matchday 10 Generates €12.9mWeekend, 30 Oct – 2 Nov
Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
AC Milan-Bologna Football Club 1909 Accounts for 37% of Serie A Matchday 9's €12.8mMidweek Round, 27–29 Oct

Versus average 2016–2025: +17%
Last full season, 2025–26: €119m
Average 2016–2025: €118m

Analytics

Rome is running 34% ahead of its usual pace after 15 fixtures

Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €142m.

This season Usual pace (2016–2025 average) Range 2016–2025

Source: Reputation League, FEAF v3.

View data

Fixture	This season	Usual pace
1	€0.21m	€1.7m
2	€3.9m	€3.5m
3	€4.1m	€5.8m
4	€7.9m	€7.7m
5	€8.2m	€9.6m
6	€12.3m	€11.7m
7	€18.5m	€13.1m
8	€18.8m	€15.5m
9	€24.3m	€17.6m
10	€28.0m	€19.3m
11	€32.7m	€21.9m
12	€33.1m	€24.2m
13	€36.2m	€25.7m
14	€36.7m	€27.3m
15	€40.1m	€29.9m

Rome is accommodation-led: 33% of economic activation, against 24% across all host cities

Share of real economy activation by sector, season 2026–27 to date.

AccommodationHospitalityTransportRetail

Rome

33%31%25%11%

All host cities

24%38%26%12%

Source: Reputation League, FEAF v3.

View data

Sector	Rome	All host cities
Accommodation	32.8%	24.2%
Hospitality	31.4%	38.3%
Transport	24.5%	25.6%
Retail	11.2%	11.9%

Fixtures with the highest economic activation, 2026–27

Full city report

Available on request to host cities, regional authorities and tourism bodies.

Fixture-level assessment (15 fixtures in 2026–27)
Breakdown by competition and by sector: accommodation, hospitality, transport, retail
Historical series since 2016 and peer benchmarking
Sources, inputs and confidence level for each figure

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