Economic Activation PlatformCities · calendar year 2026

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STUTTGART VfB Stuttgart–SV Werder Bremen €2.8mSTUTTGART VfB Stuttgart–Borussia Mönchengladbach €2.9mSTUTTGART VfB Stuttgart–Club Atlético de Madrid €4.2mSTUTTGART VfB Stuttgart–Borussia Dortmund €3.0mSTUTTGART VfB Stuttgart–Viking FK €3.7mSTUTTGART VfB Stuttgart–1. FC Köln €2.8mSTUTTGART VfB Stuttgart–Bayer 04 Leverkusen €2.8mSTUTTGART VfB Stuttgart–SV Werder Bremen €2.8mSTUTTGART VfB Stuttgart–SC Freiburg €3.1mSTUTTGART VfB Stuttgart–Hamburger SV €2.9mSTUTTGART VfB Stuttgart–Borussia Dortmund €3.0mSTUTTGART VfB Stuttgart–RB Leipzig €2.7mSTUTTGART VfB Stuttgart–FC Porto €5.3mSTUTTGART VfB Stuttgart–VfL Wolfsburg €2.6mSTUTTGART VfB Stuttgart–Celtic Football Club €4.1mSTUTTGART VfB Stuttgart–1. FC Köln €2.8mSTUTTGART VfB Stuttgart–SC Freiburg €2.8mSTUTTGART VfB Stuttgart–BSC Young Boys €3.7mSTUTTGART VfB Stuttgart–1. FC Union Berlin €2.7mSTUTTGART VfB Stuttgart–Eintracht Frankfurt €2.9m
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Stuttgart: €63.3m in economic activation in 2026, 17% more than at the same date of 2025.

Activation of the real economy (accommodation, hospitality, transport and retail) from the 20 events hosted in Stuttgart, all competitions, 1 Jan to 8 Nov 2026, against €54.1m from 18 events at the same date of 2025. How we measure ›

Stuttgart · 2026

€63.3m
Events20
Spectators1,185,058
International visitors58,900
Overnight stays96,400
Rank#27 of 303#3 of 49 host cities in Germany

Year curve · 2026

€0€16.5m€33.1m€49.6m€66.1mJanFebMarAprMayJunJulAugSepOctNovDec2025: €66.1m2026: €63.3m2025 at the same date: €54.1m

Economic activation accumulated from 1 January in Stuttgart; dashed: 2025, full year. Source: Reputation League, FEAF v3.

By sector · 2026

Accommodation€10.7m · 17%
Hospitality€26.6m · 42%
Transport€17.9m · 28%
Retail€8.1m · 13%

Host cities in Germany by month · 2026

CityJanFebMarAprMayJunJulAugSepOctNovDecYear
Munich Germany14.3m14.8m17.3m13.8m17.6m5.4m10.8m32.1m€126m
Dortmund Germany14.8m18.1m8.6m8.5m4.4m4.4m9.7m13.5m10.3m€92.4m
Stuttgart Germany9.3m9.7m10.6m11.7m2.8m9.4m7.0m2.8m€63.3m
Hamburg Germany8.0m4.9m10.4m7.6m4.9m7.0m6.1m2.8m€51.7m
Frankfurt Germany14.4m3.3m6.1m6.3m6.6m6.3m3.1m3.3m€49.4m
Leipzig Germany4.5m3.4m3.2m4.0m14.3m2.0m2.0m6.0m4.3m€43.8m
Cologne Germany6.1m4.0m4.2m4.0m1.9m2.3m2.0m6.3m2.0m€32.8m
Leverkusen Germany4.6m6.1m4.0m4.2m2.7m4.3m4.2m2.0m€32.0m
Mönchengladbach Germany4.5m4.5m2.2m4.4m5.0m4.4m6.1m€31.2m
Freiburg Germany3.7m2.7m4.9m4.9m4.9m1.3m1.4m5.8m1.3m€30.8m
Berlin Germany1.8m4.5m0.89m1.8m13.6m1.1m0.83m1.8m0.89m€27.2m
Bremen Germany4.7m3.1m1.5m3.1m3.1m0.16m3.0m2.9m€21.6m
Mainz Germany1.9m2.3m4.3m4.3m1.2m1.3m1.2m2.4m1.3m€20.2m
Augsburg Germany3.2m2.2m1.2m2.2m1.2m1.2m4.9m3.5m€19.6m
Sinsheim Germany2.5m1.9m0.98m2.3m2.2m2.4m4.8m1.1m€18.2m

Stuttgart against the other host cities of Germany. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.

Competitions · 2026

Bundesliga€39.2m · 14 events
Europa League€13.1m · 3 events
Champions League€7.8m · 2 events
DFB-Pokal€3.1m · 1 event

Events that activated the most · 2026

12 Mar 2026VfB Stuttgart – FC Porto
Europa League
€5.3m
20 Oct 2026VfB Stuttgart – Club Atlético de Madrid
Champions League
€4.2m
26 Feb 2026VfB Stuttgart – Celtic Football Club
Europa League
€4.1m
29 Jan 2026VfB Stuttgart – BSC Young Boys
Europa League
€3.7m
9 Sep 2026VfB Stuttgart – Viking FK
Champions League
€3.7m
23 Apr 2026VfB Stuttgart – SC Freiburg
DFB-Pokal
€3.1m
19 Sep 2026VfB Stuttgart – Borussia Dortmund
Bundesliga
€3.0m
4 Apr 2026VfB Stuttgart – Borussia Dortmund
Bundesliga
€3.0m

Latest events in Stuttgart · 2026

DateEventCompetitionSpectatorsIntl visitorsEconomic activation
7 Nov 2026VfB Stuttgart – SV Werder BremenBundesliga60,0002,300€2.8m
23 Oct 2026VfB Stuttgart – Borussia MönchengladbachBundesliga60,0002,500€2.9m
20 Oct 2026VfB Stuttgart – Club Atlético de MadridChampions League58,0004,300€4.2m
19 Sep 2026VfB Stuttgart – Borussia DortmundBundesliga60,0002,600€3.0m
9 Sep 2026VfB Stuttgart – Viking FKChampions League57,5003,500€3.7m
4 Sep 2026VfB Stuttgart – 1. FC KölnBundesliga60,0582,300€2.8m
9 May 2026VfB Stuttgart – Bayer 04 LeverkusenBundesliga60,0002,400€2.8m
26 Apr 2026VfB Stuttgart – SV Werder BremenBundesliga60,0002,300€2.8m
23 Apr 2026VfB Stuttgart – SC FreiburgDFB-Pokal60,0003,000€3.1m
12 Apr 2026VfB Stuttgart – Hamburger SVBundesliga60,0002,500€2.9m
4 Apr 2026VfB Stuttgart – Borussia DortmundBundesliga60,0002,600€3.0m
15 Mar 2026VfB Stuttgart – RB LeipzigBundesliga57,5002,200€2.7m

Calendar year

This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.

Season profile of Stuttgart

City Account

Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.

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