Economic Activation PlatformCities · calendar year 2026
Sunderland: €33.6m in economic activation in 2026, 191% more than at the same date of 2025.
Activation of the real economy (accommodation, hospitality, transport and retail) from the 17 events hosted in Sunderland, all competitions, 1 Jan to 8 Nov 2026, against €11.5m from 7 events at the same date of 2025. How we measure ›
Sunderland · 2026
Year curve · 2026
Economic activation accumulated from 1 January in Sunderland; dashed: 2025, full year. Source: Reputation League, FEAF v3.
By sector · 2026
Signals · Sunderland
Host cities in England by month · 2026
| City | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| London England | 70.2m | 44.9m | 61.5m | 80.0m | 73.8m | 16.2m | 38.7m | 54.1m | 11.7m | €451m | |||
| Manchester England | 21.1m | 15.7m | 16.1m | 13.8m | 16.7m | 7.0m | 16.4m | 21.7m | 10.2m | €139m | |||
| Liverpool England | 24.5m | 13.2m | 13.5m | 14.0m | 10.4m | 5.1m | 12.1m | 12.7m | 5.3m | €111m | |||
| Newcastle upon Tyne England | 13.6m | 8.7m | 13.0m | 2.4m | 5.2m | 2.8m | 4.9m | 2.6m | 2.6m | €55.7m | |||
| Birmingham England | 5.9m | 8.2m | 6.4m | 4.9m | 7.1m | 1.6m | 1.5m | 8.4m | €44.1m | ||||
| Sunderland England | 3.9m | 5.7m | 1.9m | 3.9m | 3.9m | 1.9m | 4.6m | 3.8m | 4.2m | €33.6m | |||
| Nottingham England | 2.8m | 5.4m | 3.3m | 6.8m | 2.5m | 1.2m | 2.5m | 1.3m | 1.3m | €27.0m | |||
| Leeds England | 4.7m | 3.1m | 4.4m | 1.5m | 3.0m | 1.4m | 3.1m | 1.6m | 1.6m | €24.6m | |||
| Brighton England | 4.0m | 1.4m | 4.3m | 1.4m | 2.9m | 1.4m | 2.9m | 3.5m | 1.4m | €23.3m | |||
| Wolverhampton England | 4.7m | 3.9m | 2.7m | 1.4m | 2.5m | €15.2m | |||||||
| Bournemouth England | 1.2m | 0.80m | 0.80m | 0.40m | 0.81m | 0.40m | 0.80m | 2.2m | €7.4m | ||||
| Burnley England | 1.8m | 1.8m | 0.69m | 1.5m | 1.5m | €7.2m | |||||||
| Ipswich England | 0.99m | 1.1m | 1.2m | 2.3m | 1.1m | €6.7m | |||||||
| Coventry England | 1.2m | 1.2m | 3.6m | €5.9m | |||||||||
| Hull England | 0.21m | 0.91m | 0.91m | 0.88m | 2.6m | €5.5m |
Sunderland against the other host cities of England. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.
Competitions · 2026
Events that activated the most · 2026
| 5 Nov 2026 | Sunderland AFC – GNK Dinamo Zagreb Europa League | €2.6m |
| 16 Sep 2026 | Sunderland AFC – AZ Alkmaar Europa League | €2.6m |
| 9 May 2026 | Sunderland AFC – Manchester United Premier League | €2.0m |
| 11 Feb 2026 | Sunderland AFC – Liverpool Premier League | €2.0m |
| 12 Apr 2026 | Sunderland AFC – Tottenham Hotspur Premier League | €2.0m |
| 1 Jan 2026 | Sunderland AFC – Manchester City Premier League | €2.0m |
| 12 Sep 2026 | Sunderland AFC – Arsenal Premier League | €2.0m |
| 24 May 2026 | Sunderland AFC – Chelsea Premier League | €1.9m |
Latest events in Sunderland · 2026
| Date | Event | Competition | Spectators | Intl visitors | Economic activation |
|---|---|---|---|---|---|
| 8 Nov 2026 | Sunderland AFC – Chelsea | Premier League | 39,440 | 740 | €1.6m |
| 5 Nov 2026 | Sunderland AFC – GNK Dinamo Zagreb | Europa League | 44,269 | 1,900 | €2.6m |
| 25 Oct 2026 | Sunderland AFC – Leeds United | Premier League | 46,182 | 900 | €1.9m |
| 10 Oct 2026 | Sunderland AFC – Brighton & Hove Albion | Premier League | 47,196 | 920 | €1.9m |
| 16 Sep 2026 | Sunderland AFC – AZ Alkmaar | Europa League | 45,555 | 1,900 | €2.6m |
| 12 Sep 2026 | Sunderland AFC – Arsenal | Premier League | 46,861 | 1,000 | €2.0m |
| 30 Aug 2026 | Sunderland AFC – Fulham | Premier League | 46,781 | 920 | €1.9m |
| 24 May 2026 | Sunderland AFC – Chelsea | Premier League | 47,155 | 960 | €1.9m |
| 9 May 2026 | Sunderland AFC – Manchester United | Premier League | 47,233 | 1,000 | €2.0m |
| 24 Apr 2026 | Sunderland AFC – Nottingham Forest | Premier League | 47,047 | 900 | €1.9m |
| 12 Apr 2026 | Sunderland AFC – Tottenham Hotspur | Premier League | 47,010 | 1,000 | €2.0m |
| 14 Mar 2026 | Sunderland AFC – Brighton & Hove Albion | Premier League | 47,197 | 920 | €1.9m |
Calendar year
This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.
Season profile of SunderlandCity Account
Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.
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