Economic Activation PlatformCities · calendar year 2026
LATEST
TURIN Torino Football Club–US Lecce €0.69mTURIN Juventus Football Club–SSC Napoli €1.9mTURIN Torino Football Club–Como 1907 €0.71mTURIN Torino Football Club–Associazione Calcio Monza €0.61mTURIN Juventus Football Club–Stade Rennais FC €2.8mTURIN Juventus Football Club–SS Lazio €1.8mTURIN Torino Football Club–Udinese Calcio €0.60mTURIN Juventus Football Club–Atalanta Bergamasca Calcio €1.8mTURIN Juventus Football Club–N.E.C. €2.6mTURIN Torino Football Club–AS Roma €0.74mTURIN Juventus Football Club–AC Milan €1.7mTURIN Torino Football Club–Associazione Calcio Monza €0.26mTURIN Juventus Football Club–Parma Calcio 1913 €1.7mTURIN Torino Football Club–AC Milan €0.87mTURIN Torino Football Club–Carrarese Calcio 1908 €0.13mTURIN Torino Football Club–Juventus Football Club €0.96mTURIN Juventus Football Club–ACF Fiorentina €1.8mTURIN Torino Football Club–US Sassuolo Calcio €0.18mTURIN Juventus Football Club–Hellas Verona FC €1.7mTURIN Torino Football Club–FC Internazionale Milano €0.81mTURIN Juventus Football Club–Bologna Football Club 1909 €1.8mTURIN Torino Football Club–Hellas Verona FC €0.18mTURIN Juventus Football Club–Genoa Cricket and Football Club €1.8mTURIN Juventus Football Club–US Sassuolo Calcio €1.7m
Turin: €48.2m in economic activation in 2026.
Activation of the real economy (accommodation, hospitality, transport and retail) from the 38 events hosted in Turin, all competitions, 1 Jan to 8 Nov 2026. How we measure ›
Turin · 2026
€48.2m
Events38
Spectators1,071,111
International visitors38,200
Overnight stays64,000
Rank#33 of 303#3 of 27 host cities in Italy
Year curve · 2026
Economic activation accumulated from 1 January in Turin; dashed: 2025, full year. Source: Reputation League, FEAF v3.
By sector · 2026
Accommodation€9.4m · 20%
Hospitality€20.6m · 43%
Transport€12.6m · 26%
Retail€5.5m · 11%
Host cities in Italy by month · 2026
| City | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Year |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milan Italy | 33.8m | 26.1m | 15.0m | 25.7m | 18.5m | 9.2m | 20.8m | 37.7m | 9.0m | €196m | |||
| Rome Italy | 20.7m | 6.2m | 16.1m | 6.8m | 10.4m | 4.1m | 14.4m | 17.8m | 3.8m | €100m | |||
| Turin Italy | 9.5m | 6.9m | 3.5m | 4.6m | 4.7m | 2.7m | 7.2m | 6.5m | 2.6m | €48.2m | |||
| Naples Italy | 9.2m | 5.3m | 4.3m | 6.7m | 4.1m | 2.1m | 4.6m | 6.0m | 2.0m | €44.3m | |||
| Bologna Italy | 3.1m | 4.4m | 3.8m | 4.4m | 2.2m | 1.0m | 1.8m | 6.0m | €26.8m | ||||
| Genoa Italy | 3.4m | 2.4m | 2.4m | 2.4m | 1.3m | 1.8m | 2.4m | 3.5m | 1.3m | €20.8m | |||
| Bergamo Italy | 3.4m | 3.6m | 3.0m | 1.7m | 1.5m | 1.4m | 0.73m | 2.7m | 1.7m | €19.8m | |||
| Florence Italy | 2.5m | 1.8m | 1.9m | 2.7m | 1.3m | 1.4m | 2.1m | 1.5m | 0.80m | €15.9m | |||
| Lecce Italy | 2.4m | 1.7m | 0.89m | 1.7m | 1.9m | 0.94m | 0.82m | 1.8m | 0.81m | €12.9m | |||
| Udine Italy | 1.6m | 1.5m | 1.4m | 1.6m | 1.5m | 0.91m | 1.6m | 2.4m | €12.5m | ||||
| Como Italy | 2.0m | 1.4m | 1.6m | 0.56m | 1.0m | 1.0m | 1.8m | 0.49m | €9.9m | ||||
| Parma Italy | 1.3m | 1.8m | 0.51m | 1.2m | 1.2m | 0.61m | 1.1m | 0.85m | 0.61m | €9.3m | |||
| Verona Italy | 2.7m | 1.4m | 0.79m | 2.2m | 1.6m | 0.25m | €8.9m | ||||||
| Cagliari Italy | 1.6m | 0.98m | 1.0m | 1.0m | 0.99m | 0.81m | 0.99m | 1.0m | 0.48m | €8.9m | |||
| Reggio Emilia Italy | 1.4m | 0.94m | 0.85m | 0.81m | 1.2m | 0.42m | 0.61m | 1.3m | 0.38m | €7.9m |
Turin against the other host cities of Italy. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.
Competitions · 2026
Serie A€36.7m · 32 events
Champions League€5.7m · 2 events
Europa League€5.4m · 2 events
Coppa Italia€0.39m · 2 events
Events that activated the most · 2026
| 25 Feb 2026 | Juventus Football Club – Galatasaray SK Champions League | €2.9m |
| 21 Jan 2026 | Juventus Football Club – Sport Lisboa e Benfica Champions League | €2.8m |
| 22 Oct 2026 | Juventus Football Club – Stade Rennais FC Europa League | €2.8m |
| 17 Sep 2026 | Juventus Football Club – N.E.C. Europa League | €2.6m |
| 1 Nov 2026 | Juventus Football Club – SSC Napoli Serie A | €1.9m |
| 25 Jan 2026 | Juventus Football Club – SSC Napoli Serie A | €1.9m |
| 21 Feb 2026 | Juventus Football Club – Como 1907 Serie A | €1.8m |
| 8 Feb 2026 | Juventus Football Club – SS Lazio Serie A | €1.8m |
Latest events in Turin · 2026
| Date | Event | Competition | Spectators | Intl visitors | Economic activation |
|---|---|---|---|---|---|
| 7 Nov 2026 | Torino Football Club – US Lecce | Serie A | 20,858 | 180 | €0.69m |
| 1 Nov 2026 | Juventus Football Club – SSC Napoli | Serie A | 41,691 | 1,700 | €1.9m |
| 27 Oct 2026 | Torino Football Club – Como 1907 | Serie A | 21,160 | 190 | €0.71m |
| 23 Oct 2026 | Torino Football Club – Associazione Calcio Monza | Serie A | 19,096 | 150 | €0.61m |
| 22 Oct 2026 | Juventus Football Club – Stade Rennais FC | Europa League | 41,554 | 2,900 | €2.8m |
| 18 Oct 2026 | Juventus Football Club – SS Lazio | Serie A | 41,112 | 1,600 | €1.8m |
| 12 Oct 2026 | Torino Football Club – Udinese Calcio | Serie A | 18,758 | 150 | €0.60m |
| 20 Sep 2026 | Juventus Football Club – Atalanta Bergamasca Calcio | Serie A | 40,351 | 1,500 | €1.8m |
| 17 Sep 2026 | Juventus Football Club – N.E.C. | Europa League | 41,407 | 2,600 | €2.6m |
| 14 Sep 2026 | Torino Football Club – AS Roma | Serie A | 21,294 | 210 | €0.74m |
| 6 Sep 2026 | Juventus Football Club – AC Milan | Serie A | 37,356 | 1,600 | €1.7m |
| 1 Sep 2026 | Torino Football Club – Associazione Calcio Monza | Coppa Italia | 7,970 | 67 | €0.26m |
Calendar year
This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.
Season profile of TurinCity Account
Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.
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