Host city, Italy · Serie A, Europa League, Coppa Italia
Turin
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 15 fixtures In progress
Football fixtures hosted in Turin have activated €19.0m in the city's real economy in the season 2026–27 to date, across 15 fixtures, ranking 13th among host cities assessed by Reputation League.
Season brief · 2026–27, through 7 Nov 2026
Turin: €19.0m of Economic Activation From Football in 2026–27
The 15 matches hosted in Turin in the 2026–27 season through 7 Nov 2026 generated €19.0 million for the city's real economy, according to Reputation League. Turin ranks 13th among European host cities assessed and 3rd in Italy. Over the full 2025–26 season, football generated €61.1 million in Turin across 46 matches.
Hospitality accounted for €8.3 million, transport €5.0 million, accommodation €3.6 million and retail €2.2 million. The matches drew 421,200 spectators, including 14,600 international visitors, and about 24,400 overnight stays.
Juventus Football Club's 7 home matches accounted for €14.4 million and Torino Football Club's 8 for €4.6 million. The largest single match was Juventus Football Club–Stade Rennais FC (UEFA Europa League, 22 Oct 2026) at €2.8 million.
| Season 2026–27, through 7 Nov 2026 | €19.0 million | 15 matches |
|---|---|---|
| Season 2025–26, full season | €61.1 million | 46 matches |
| International visitors, season to date | 14,600 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 7 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Internazionale Milano's Milan Matches Reach €28.3m, the Most of Any Serie A ClubWeekend, 6–8 Nov
- Premier League Accounts for 28% of €74.8m in Economic Activation Over Nov. 6-8 WeekendWeekend, 6–8 Nov
- Torino-Lecce Meetings Average €620,000 Against a €710,000 Torino Home FigurePreview, 7 Nov
- AC Milan Moves to the Top of Serie A With €24.9m Generated in Milan as Serie A Matchday 10 Generates €12.9mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- AC Milan-Bologna Football Club 1909 Accounts for 37% of Serie A Matchday 9's €12.8mMidweek Round, 27–29 Oct
- Versus average 2016–2025
- −0%
- Last full season, 2025–26
- €61.1m
- Average 2016–2025
- €59.6m
Economic activation per fixture: €1.3m against an average of €1.3m
Rank 17, 46 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Turin is running 7% ahead of its usual pace after 15 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €67.4m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.13m | €0.27m |
| 2 | €1.00m | €1.5m |
| 3 | €2.7m | €2.4m |
| 4 | €3.0m | €3.8m |
| 5 | €4.7m | €5.3m |
| 6 | €5.5m | €6.2m |
| 7 | €8.1m | €7.6m |
| 8 | €9.9m | €8.9m |
| 9 | €10.5m | €10.0m |
| 10 | €12.3m | €11.3m |
| 11 | €15.1m | €12.6m |
| 12 | €15.7m | €13.7m |
| 13 | €16.4m | €14.8m |
| 14 | €18.3m | €16.5m |
| 15 | €19.0m | €17.7m |
Turin is hospitality-led: 43% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Turin | All host cities |
|---|---|---|
| Accommodation | 18.8% | 24.2% |
| Hospitality | 43.5% | 38.3% |
| Transport | 26.1% | 25.6% |
| Retail | 11.6% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (15 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure