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Economic Activation PlatformCities · calendar year 2026

LATEST
VERONA Hellas Verona FC–Virtus Entella €0.25mVERONA Hellas Verona FC–AS Roma €0.83mVERONA Hellas Verona FC–Como 1907 €0.80mVERONA Hellas Verona FC–US Lecce €0.64mVERONA Hellas Verona FC–AC Milan €0.75mVERONA Hellas Verona FC–ACF Fiorentina €0.84mVERONA Hellas Verona FC–Genoa Cricket and Football Club €0.79mVERONA Hellas Verona FC–SSC Napoli €0.72mVERONA Hellas Verona FC–Pisa Sporting Club €0.63mVERONA Hellas Verona FC–Udinese Calcio €0.61mVERONA Hellas Verona FC–Bologna Football Club 1909 €0.58mVERONA Hellas Verona FC–SS Lazio €0.75mVERONA Hellas Verona FC–Torino Football Club €0.73m
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Verona: €8.9m in economic activation in 2026.

Activation of the real economy (accommodation, hospitality, transport and retail) from the 13 events hosted in Verona, all competitions, 1 Jan to 8 Nov 2026. How we measure ›

Verona · 2026

€8.9m
Events13
Spectators262,848
International visitors2,100
Overnight stays6,600
Rank#90 of 303#13 of 27 host cities in Italy

Year curve · 2026

€0€3.6m€7.3m€10.9m€14.5mJanFebMarAprMayJunJulAugSepOctNovDec2025: €14.5m2026: €8.9m2025 at the same date: €12.9m

Economic activation accumulated from 1 January in Verona; dashed: 2025, full year. Source: Reputation League, FEAF v3.

By sector · 2026

Accommodation€0.80m · 9%
Hospitality€4.9m · 54%
Transport€2.3m · 26%
Retail€0.94m · 11%

Host cities in Italy by month · 2026

CityJanFebMarAprMayJunJulAugSepOctNovDecYear
Milan Italy33.8m26.1m15.0m25.7m18.5m9.2m20.8m37.7m9.0m€196m
Rome Italy20.7m6.2m16.1m6.8m10.4m4.1m14.4m17.8m3.8m€100m
Turin Italy9.5m6.9m3.5m4.6m4.7m2.7m7.2m6.5m2.6m€48.2m
Naples Italy9.2m5.3m4.3m6.7m4.1m2.1m4.6m6.0m2.0m€44.3m
Bologna Italy3.1m4.4m3.8m4.4m2.2m1.0m1.8m6.0m€26.8m
Genoa Italy3.4m2.4m2.4m2.4m1.3m1.8m2.4m3.5m1.3m€20.8m
Bergamo Italy3.4m3.6m3.0m1.7m1.5m1.4m0.73m2.7m1.7m€19.8m
Florence Italy2.5m1.8m1.9m2.7m1.3m1.4m2.1m1.5m0.80m€15.9m
Lecce Italy2.4m1.7m0.89m1.7m1.9m0.94m0.82m1.8m0.81m€12.9m
Udine Italy1.6m1.5m1.4m1.6m1.5m0.91m1.6m2.4m€12.5m
Como Italy2.0m1.4m1.6m0.56m1.0m1.0m1.8m0.49m€9.9m
Parma Italy1.3m1.8m0.51m1.2m1.2m0.61m1.1m0.85m0.61m€9.3m
Verona Italy2.7m1.4m0.79m2.2m1.6m0.25m€8.9m
Cagliari Italy1.6m0.98m1.0m1.0m0.99m0.81m0.99m1.0m0.48m€8.9m
Reggio Emilia Italy1.4m0.94m0.85m0.81m1.2m0.42m0.61m1.3m0.38m€7.9m

Verona against the other host cities of Italy. Top host cities by economic activation in 2026, month by month; values in € millions where not stated. Source: Reputation League, FEAF v3.

Competitions · 2026

Serie A€8.7m · 12 events
Coppa Italia€0.25m · 1 event

Events that activated the most · 2026

4 Apr 2026Hellas Verona FC – ACF Fiorentina
Serie A		€0.84m
24 May 2026Hellas Verona FC – AS Roma
Serie A		€0.83m
10 May 2026Hellas Verona FC – Como 1907
Serie A		€0.80m
15 Mar 2026Hellas Verona FC – Genoa Cricket and Football Club
Serie A		€0.79m
19 Apr 2026Hellas Verona FC – AC Milan
Serie A		€0.75m
11 Jan 2026Hellas Verona FC – SS Lazio
Serie A		€0.75m
4 Jan 2026Hellas Verona FC – Torino Football Club
Serie A		€0.73m
28 Feb 2026Hellas Verona FC – SSC Napoli
Serie A		€0.72m

Latest events in Verona · 2026

DateEventCompetitionSpectatorsIntl visitorsEconomic activation
16 Aug 2026Hellas Verona FC – Virtus EntellaCoppa Italia7,55958€0.25m
24 May 2026Hellas Verona FC – AS RomaSerie A23,277220€0.83m
10 May 2026Hellas Verona FC – Como 1907Serie A23,086200€0.80m
25 Apr 2026Hellas Verona FC – US LecceSerie A19,407140€0.64m
19 Apr 2026Hellas Verona FC – AC MilanSerie A21,338190€0.75m
4 Apr 2026Hellas Verona FC – ACF FiorentinaSerie A24,501210€0.84m
15 Mar 2026Hellas Verona FC – Genoa Cricket and Football ClubSerie A22,989190€0.79m
28 Feb 2026Hellas Verona FC – SSC NapoliSerie A21,027180€0.72m
6 Feb 2026Hellas Verona FC – Pisa Sporting ClubSerie A19,470140€0.63m
26 Jan 2026Hellas Verona FC – Udinese CalcioSerie A18,720130€0.61m
15 Jan 2026Hellas Verona FC – Bologna Football Club 1909Serie A17,585130€0.58m
11 Jan 2026Hellas Verona FC – SS LazioSerie A22,029180€0.75m

Calendar year

This view counts every assessed event between 1 January and 31 December, the period cities, tourism boards and budgets work with. The rest of the platform follows the football season. The two are never added together.

Season profile of Verona

City Account

Public figures cover 2025 and 2026. Every assessment since 2016 for any host city, month by month, with the comparison against peer cities, is available in the City Account.

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