Host city, Spain · LaLiga
Bilbao
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Bilbao have activated €11.8m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 31st among host cities assessed by Reputation League.
Season brief · 2026–27, through 1 Nov 2026
Bilbao: €11.8m of Economic Activation From Football in 2026–27
The 6 matches hosted in Bilbao in the 2026–27 season through 1 Nov 2026 generated €11.8 million for the city's real economy, according to Reputation League. Bilbao ranks 31st among European host cities assessed and 5th in Spain. Over the full 2025–26 season, football generated €52.0 million in Bilbao across 24 matches.
Hospitality accounted for €4.3 million, transport €3.1 million, accommodation €3.0 million and retail €1.3 million. The matches drew 290,500 spectators, including 15,600 international visitors, and about 23,900 overnight stays.
Athletic Club's 6 home matches accounted for €11.8 million. The largest single match was Athletic Club–Sevilla Fútbol Club (LaLiga, 22 Aug 2026) at €2.3 million.
| Season 2026–27, through 1 Nov 2026 | €11.8 million | 6 matches |
|---|---|---|
| Season 2025–26, full season | €52.0 million | 24 matches |
| International visitors, season to date | 15,600 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 1 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- FC Barcelona Matches in Barcelona Average €2.90m, 87% More Than at the Same Date of 2025-26Weekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- FC Barcelona Matches in Barcelona Average €2.99m, 116% More Than at the Same Date of 2025-26Weekend, 23–26 Oct
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- Club Atlético de Madrid Moves to the Top of LaLiga With €15.2m Generated in MadridWeekend, 18–20 Sep
- Bundesliga Accounts for 27% of €78.8m in Economic Activation Over Sept. 18-20 WeekendWeekend, 18–20 Sep
- Versus average 2016–2025
- +7%
- Last full season, 2025–26
- €52.0m
- Average 2016–2025
- €43.5m
Economic activation per fixture: €2.0m against an average of €1.8m
Rank 21, 24 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Bilbao is running 19% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €50.9m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €2.3m | €1.6m |
| 2 | €4.4m | €2.9m |
| 3 | €6.2m | €4.5m |
| 4 | €8.0m | €6.3m |
| 5 | €9.6m | €8.0m |
| 6 | €11.8m | €9.8m |
Bilbao's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Bilbao | All host cities |
|---|---|---|
| Accommodation | 25.6% | 24.2% |
| Hospitality | 36.6% | 38.3% |
| Transport | 26.8% | 25.6% |
| Retail | 11.1% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure