Host city, England · Premier League, Europa League
Bournemouth
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 7 fixtures In progress
Football fixtures hosted in Bournemouth have activated €3.4m in the city's real economy in the season 2026–27 to date, across 7 fixtures, ranking 87th among host cities assessed by Reputation League.
Season brief · 2026–27, through 31 Oct 2026
Bournemouth: €3.4m From Football, the Highest at This Point of the Season Since 2016–17
The 7 matches hosted in Bournemouth in the 2026–27 season through 31 Oct 2026 generated €3.4 million for the city's real economy, according to Reputation League. Bournemouth ranks 87th among European host cities assessed and 13th in England. At the same date of the 2025–26 season, the figure stood at €2.0 million: 69% more in 2026–27. It is the highest total at this point of any season since 2016–17; the previous best at this date was €2.5 million, in 2022–23. Over the full 2025–26 season, football generated €7.6 million in Bournemouth across 19 matches.
Hospitality accounted for €1.7 million, transport €860,000, retail €400,000 and accommodation €360,000. The matches drew 81,900 spectators, including 1,300 international visitors, and about 2,940 overnight stays.
AFC Bournemouth's 7 home matches accounted for €3.4 million. The largest single match was AFC Bournemouth–AC Milan (UEFA Europa League, 22 Oct 2026) at €680,000.
| Season 2026–27, through 31 Oct 2026 | €3.4 million | 7 matches |
|---|---|---|
| Season 2025–26, same date | €2.0 million | |
| Previous best at this date (2022–23) | €2.5 million | |
| Season 2025–26, full season | €7.6 million | 19 matches |
| International visitors, season to date | 1,300 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 31 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- London Accounts for 40% of Premier League Matchday 9's €21.8mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Europa League Matchday 3 Generates €18.5m in Economic Activation, Led by GlasgowEuropean Nights, 20–22 Oct
- Manchester City Moves to the Top of Manchester's Football EconomyWeekend, 16–19 Oct
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Versus average 2016–2025
- +24%
- Last full season, 2025–26
- €7.6m
- Average 2016–2025
- €6.9m
Economic activation per fixture: €0.48m against an average of €0.39m
Rank 87, 19 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Bournemouth is running 24% ahead of its usual pace after 7 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €8.4m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.40m | €0.38m |
| 2 | €0.78m | €0.77m |
| 3 | €1.2m | €1.2m |
| 4 | €1.8m | €1.5m |
| 5 | €2.3m | €1.9m |
| 6 | €2.9m | €2.3m |
| 7 | €3.4m | €2.7m |
Bournemouth is hospitality-led: 52% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Bournemouth | All host cities |
|---|---|---|
| Accommodation | 10.7% | 24.2% |
| Hospitality | 51.7% | 38.3% |
| Transport | 25.6% | 25.6% |
| Retail | 11.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (7 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure