Host city, Hungary · Nations League, Europa League
Budapest
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 4 fixtures In progress
Football fixtures hosted in Budapest have activated €11.1m in the city's real economy in the season 2026–27 to date, across 4 fixtures, ranking 36th among host cities assessed by Reputation League.
Season brief · 2026–27, through 22 Oct 2026
Budapest: €11.1m From Football, the Highest at This Point of the Season Since 2018–19
The 4 matches hosted in Budapest in the 2026–27 season through 22 Oct 2026 generated €11.1 million for the city's real economy, according to Reputation League. Budapest ranks 36th among European host cities assessed. At the same date of the 2025–26 season, the figure stood at €740,000: 1403% more in 2026–27. It is the highest total at this point of any season since 2018–19; the previous best at this date was €1.9 million, in 2022–23. Over the full 2025–26 season, football generated €28.6 million in Budapest across 7 matches.
Accommodation accounted for €4.6 million, hospitality €3.1 million, transport €2.2 million and retail €1.2 million. The matches drew 142,300 spectators, including 3,220 international visitors, and about 24,400 overnight stays.
Hungary's 2 home matches accounted for €9.6 million and Ferencvárosi TC's 2 for €1.5 million. The largest single match was Hungary–Ukraine (UEFA Nations League, 25 Sep 2026) at €5.0 million.
| Season 2026–27, through 22 Oct 2026 | €11.1 million | 4 matches |
|---|---|---|
| Season 2025–26, same date | €740,000 | |
| Previous best at this date (2022–23) | €1.9 million | |
| Season 2025–26, full season | €28.6 million | 7 matches |
| International visitors, season to date | 3,220 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 22 Oct 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Europa League Matchday 3 Generates €18.5m in Economic Activation, Led by GlasgowEuropean Nights, 20–22 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Europa League Matchday 2 Generates €23.5m in Economic Activation, Led by MarseilleEuropean Nights, 13–15 Oct
- Paris Accounts for 23% of €72.1m in Economic Activation in Oct. 2-5 International WindowInternational Window, 2–5 Oct
- Nations League Matchday 3 Sets 2026-27 Season High at €64.2m in Economic ActivationInternational Window, 2–5 Oct
- Versus average 2018–2025
- +11%
- Last full season, 2025–26
- €28.6m
- Average 2018–2025
- €12.0m
Economic activation per fixture: €2.8m against an average of €2.5m
Rank 38, 7 fixtures
Per season, 6 seasons, COVID-affected seasons excluded
Analytics
Budapest is running 155% ahead of its usual pace after 4 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (6 seasons, COVID-affected seasons excluded). A usual full season closes near €4.9m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €5.0m | €0.84m |
| 2 | €9.6m | €1.7m |
| 3 | €10.3m | €2.7m |
| 4 | €11.1m | €4.3m |
Budapest is accommodation-led: 41% of economic activation, against 24% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Budapest | All host cities |
|---|---|---|
| Accommodation | 41.3% | 24.2% |
| Hospitality | 27.8% | 38.3% |
| Transport | 19.6% | 25.6% |
| Retail | 11.3% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (4 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure