Host city, Italy · Serie A, Champions League
Como
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Como have activated €3.3m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 89th among host cities assessed by Reputation League.
Season brief · 2026–27, through 1 Nov 2026
Como: €3.3m From Football, the Highest at This Point of the Season Since 2016–17
The 6 matches hosted in Como in the 2026–27 season through 1 Nov 2026 generated €3.3 million for the city's real economy, according to Reputation League. Como ranks 89th among European host cities assessed and 11th in Italy. At the same date of the 2025–26 season, the figure stood at €3.0 million: 13% more in 2026–27. It is the highest total at this point of any season since 2016–17. Over the full 2025–26 season, football generated €10.4 million in Como across 22 matches.
Hospitality accounted for €1.3 million, accommodation €860,000, transport €790,000 and retail €360,000. The matches drew 67,000 spectators, including 2,330 international visitors, and about 4,100 overnight stays.
Como 1907's 6 home matches accounted for €3.3 million. The largest single match was Como 1907–Manchester United (UEFA Champions League, 21 Oct 2026) at €740,000.
| Season 2026–27, through 1 Nov 2026 | €3.3 million | 6 matches |
|---|---|---|
| Season 2025–26, same date | €3.0 million | |
| Season 2025–26, full season | €10.4 million | 22 matches |
| International visitors, season to date | 2,330 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 1 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- AC Milan Moves to the Top of Serie A With €24.9m Generated in Milan as Serie A Matchday 10 Generates €12.9mWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 28% of €76.7m in Economic Activation Over Oct. 23-26 WeekendWeekend, 23–26 Oct
- FC Internazionale Milano-ACF Fiorentina Accounts for 39% of Serie A Matchday 8's €11.9mWeekend, 23–26 Oct
- Champions League Accounts for 67% of €92.9m in Economic Activation on Oct. 20-22 European NightsEuropean Nights, 20–22 Oct
- Champions League Matchday 3 Sets 2026-27 Season High at €62.5m in Economic ActivationEuropean Nights, 20–22 Oct
- Versus average 2016–2025
- +27%
- Last full season, 2025–26
- €10.4m
- Average 2016–2025
- €4.7m
Economic activation per fixture: €0.56m against an average of €0.44m
Rank 71, 22 fixtures
Per season, 4 seasons
Analytics
Como is running 31% ahead of its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (4 seasons, COVID-affected seasons excluded). A usual full season closes near €8.6m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.63m | €0.21m |
| 2 | €1.0m | €0.89m |
| 3 | €1.6m | €1.3m |
| 4 | €2.4m | €1.7m |
| 5 | €2.8m | €2.1m |
| 6 | €3.3m | €2.5m |
Como's economic activation follows the mix of all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Como | All host cities |
|---|---|---|
| Accommodation | 25.8% | 24.2% |
| Hospitality | 39.6% | 38.3% |
| Transport | 23.7% | 25.6% |
| Retail | 10.9% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure