Host city, Germany · Bundesliga, Europa League, DFB-Pokal
Leverkusen
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 7 fixtures In progress
Football fixtures hosted in Leverkusen have activated €10.4m in the city's real economy in the season 2026–27 to date, across 7 fixtures, ranking 38th among host cities assessed by Reputation League.
Season brief · 2026–27, through 5 Nov 2026
Leverkusen: €10.4m of Economic Activation From Football in 2026–27
The 7 matches hosted in Leverkusen in the 2026–27 season through 5 Nov 2026 generated €10.4 million for the city's real economy, according to Reputation League. Leverkusen ranks 38th among European host cities assessed and 10th in Germany. Over the full 2025–26 season, football generated €38.1 million in Leverkusen across 25 matches.
Hospitality accounted for €4.6 million, transport €2.8 million, accommodation €1.8 million and retail €1.3 million. The matches drew 206,000 spectators, including 7,900 international visitors, and about 13,400 overnight stays.
Bayer 04 Leverkusen's 7 home matches accounted for €10.4 million. The largest single match was Bayer 04 Leverkusen–Olympique de Marseille (UEFA Europa League, 5 Nov 2026) at €2.0 million.
| Season 2026–27, through 5 Nov 2026 | €10.4 million | 7 matches |
|---|---|---|
| Season 2025–26, full season | €38.1 million | 25 matches |
| International visitors, season to date | 7,900 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 5 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Sport Lisboa e Benfica European Nights in Lisbon Average €3.72m, 156% Above the Europa League AverageEuropean Nights, 3–5 Nov
- Champions League Accounts for 57% of €85.7m Across Nov. 3-5 European NightsEuropean Nights, 3–5 Nov
- Bayer 04 Leverkusen Knockout Home Matches Reach €2.6m Against €1.7m in League PhasePreview, 5 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- FC Bayern München Moves to the Top of Bundesliga With €18.8m Generated in MunichWeekend, 30 Oct – 2 Nov
- DFB-Pokal Accounts for 64% of €38.3m in Economic Activation in Oct. 27-29 Midweek RoundMidweek Round, 27–29 Oct
- Versus average 2016–2025
- +11%
- Last full season, 2025–26
- €38.1m
- Average 2016–2025
- €30.0m
Economic activation per fixture: €1.5m against an average of €1.3m
Rank 29, 25 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Leverkusen is running 17% ahead of its usual pace after 7 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €35.9m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.3m | €1.1m |
| 2 | €3.0m | €2.3m |
| 3 | €4.3m | €3.6m |
| 4 | €5.6m | €4.9m |
| 5 | €7.1m | €6.3m |
| 6 | €8.4m | €7.7m |
| 7 | €10.4m | €8.9m |
Leverkusen is hospitality-led: 44% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Leverkusen | All host cities |
|---|---|---|
| Accommodation | 17.2% | 24.2% |
| Hospitality | 43.8% | 38.3% |
| Transport | 26.8% | 25.6% |
| Retail | 12.2% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (7 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure