Host city, France · Ligue 1
Lorient
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 5 fixtures In progress
Football fixtures hosted in Lorient have activated €2.4m in the city's real economy in the season 2026–27 to date, across 5 fixtures, ranking 115th among host cities assessed by Reputation League.
Season brief · 2026–27, through 2 Nov 2026
Lorient: €2.4m of Economic Activation From Football in 2026–27
The 5 matches hosted in Lorient in the 2026–27 season through 2 Nov 2026 generated €2.4 million for the city's real economy, according to Reputation League. Lorient ranks 115th among European host cities assessed and 16th in France. Over the full 2025–26 season, football generated €9.6 million in Lorient across 19 matches.
Hospitality accounted for €1.4 million, transport €620,000, retail €250,000 and accommodation €140,000. The matches drew 72,500 spectators, including 473 international visitors, and about 1,480 overnight stays.
FC Lorient's 5 home matches accounted for €2.4 million. The largest single match was FC Lorient–AS Monaco FC (Ligue 1, 18 Oct 2026) at €620,000.
| Season 2026–27, through 2 Nov 2026 | €2.4 million | 5 matches |
|---|---|---|
| Season 2025–26, full season | €9.6 million | 19 matches |
| International visitors, season to date | 473 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 2 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Strasbourg Matches in Strasbourg Average €1.11m, 45% More Than at the Same Date of 2025-26Weekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Ligue 1 Matchday 7 Generates €8.8m in Economic Activation, Led by LyonWeekend, 16–19 Oct
- Premier League Accounts for 31% of €73.6m in Economic Activation Over Oct. 9-12 WeekendWeekend, 9–12 Oct
- Ligue 1 Matchday 6 Ranks 3rd of 9 Rounds in the 2026-27 Season at €10.0mWeekend, 9–12 Oct
- Versus average 2016–2025
- +2%
- Last full season, 2025–26
- €9.6m
- Average 2016–2025
- €7.4m
Economic activation per fixture: €0.47m against an average of €0.46m
Rank 76, 19 fixtures
Per season, 6 seasons, COVID-affected seasons excluded
Analytics
Lorient is running 10% ahead of its usual pace after 5 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (6 seasons, COVID-affected seasons excluded). A usual full season closes near €8.7m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €0.40m | €0.43m |
| 2 | €0.84m | €0.80m |
| 3 | €1.3m | €1.2m |
| 4 | €1.9m | €1.7m |
| 5 | €2.4m | €2.2m |
Lorient is hospitality-led: 57% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Lorient | All host cities |
|---|---|---|
| Accommodation | 5.7% | 24.2% |
| Hospitality | 57.4% | 38.3% |
| Transport | 26.4% | 25.6% |
| Retail | 10.4% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (5 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure