Host city, France · Ligue 1, Europa League
Lyon
Whole-event economic activation of fixtures hosted, season 2026–27 to date, 6 fixtures In progress
Football fixtures hosted in Lyon have activated €12.0m in the city's real economy in the season 2026–27 to date, across 6 fixtures, ranking 30th among host cities assessed by Reputation League.
Season brief · 2026–27, through 1 Nov 2026
Lyon: €12.0m of Economic Activation From Football in 2026–27
The 6 matches hosted in Lyon in the 2026–27 season through 1 Nov 2026 generated €12.0 million for the city's real economy, according to Reputation League. Lyon ranks 30th among European host cities assessed and 4th in France. Over the full 2025–26 season, football generated €57.8 million in Lyon across 26 matches.
Hospitality accounted for €5.3 million, transport €3.4 million, accommodation €1.8 million and retail €1.5 million. The matches drew 243,600 spectators, including 10,800 international visitors, and about 15,600 overnight stays.
Olympique Lyonnais's 6 home matches accounted for €12.0 million. The largest single match was Olympique Lyonnais–Crystal Palace (UEFA Europa League, 15 Oct 2026) at €2.8 million.
| Season 2026–27, through 1 Nov 2026 | €12.0 million | 6 matches |
|---|---|---|
| Season 2025–26, full season | €57.8 million | 26 matches |
| International visitors, season to date | 10,800 |
Source: Reputation League, Economic Activation Platform (FEAF v3), season 2026–27 through 1 Nov 2026. Host cities, tourism bodies, clubs and the press may reuse this brief and its image, citing Reputation League as the source.
Latest signals
- Strasbourg Matches in Strasbourg Average €1.11m, 45% More Than at the Same Date of 2025-26Weekend, 30 Oct – 2 Nov
- Premier League Accounts for 29% of €74.4m in Economic Activation Over Oct. 30-Nov. 2 WeekendWeekend, 30 Oct – 2 Nov
- Premier League Accounts for 26% of €76.1m in Economic Activation Over Oct. 16-19 WeekendWeekend, 16–19 Oct
- Ligue 1 Matchday 7 Generates €8.8m in Economic Activation, Led by LyonWeekend, 16–19 Oct
- Champions League Accounts for 57% of €94.7m in Economic Activation on Oct. 13-15 European NightsEuropean Nights, 13–15 Oct
- Europa League Matchday 2 Generates €23.5m in Economic Activation, Led by MarseilleEuropean Nights, 13–15 Oct
- Versus average 2016–2025
- −15%
- Last full season, 2025–26
- €57.8m
- Average 2016–2025
- €57.4m
Economic activation per fixture: €2.0m against an average of €2.4m
Rank 18, 26 fixtures
Per season, 8 seasons, COVID-affected seasons excluded
Analytics
Lyon is running 5% behind its usual pace after 6 fixtures
Cumulative economic activation fixture by fixture, season in progress, against the 2016–2025 range (8 seasons, COVID-affected seasons excluded). A usual full season closes near €61.3m.
View data
| Fixture | This season | Usual pace |
|---|---|---|
| 1 | €1.8m | €2.0m |
| 2 | €3.4m | €4.1m |
| 3 | €5.4m | €6.2m |
| 4 | €8.2m | €8.0m |
| 5 | €10.2m | €10.4m |
| 6 | €12.0m | €12.6m |
Lyon is hospitality-led: 44% of economic activation, against 38% across all host cities
Share of real economy activation by sector, season 2026–27 to date.
View data
| Sector | Lyon | All host cities |
|---|---|---|
| Accommodation | 15.4% | 24.2% |
| Hospitality | 43.8% | 38.3% |
| Transport | 28.5% | 25.6% |
| Retail | 12.3% | 11.9% |
Fixtures with the highest economic activation, 2026–27
Full city report
Available on request to host cities, regional authorities and tourism bodies.
- Fixture-level assessment (6 fixtures in 2026–27)
- Breakdown by competition and by sector: accommodation, hospitality, transport, retail
- Historical series since 2016 and peer benchmarking
- Sources, inputs and confidence level for each figure